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HTC VIVE Evolves to a Subscription Model

Since its launch, VR gear makers struggled to gain mainstream acceptance. It is normal to buy or lease a car for a few hundred dollars a month, to own a thousand dollar phone with a monthly pay-off plan, but such clever price-reducing strategies were not the part of HTC or Oculus strategies and we all know what happened afterwards. Both HTC and Oculus were grilled for being too expensive, instead of being an “iPhone” of the VR industry. HTC (finally) understood that its success in the smartphone space relied on the subscription options, and as such started to push. Let’s mention and that since January,