Augmented Reality (AR), Breaking, Business, Gaming, News, Software Programs, Virtual Reality (VR), VR World

Advrty Designing Non-intrusive Advertising and Product Placement Platform

Advrty, a Swedish-based pioneer of disruptive advertising wants to offer a new avenue of monetization for virtual reality developers, which doesn’t involve full Field-of-View pop-up ads, according to Venturebeat.com. Instead, it’s a software overlay, advertising platform aimed toward designing and incorporating non-intrusive product placement. It’s still in beta. “Initially, think billboards, posters and product placements using images or video,” said CEO and co-founder Niklas Bakos. He also added that the most important thing is not to break immersion. Bakos said that their technology will be able to track where users are looking and what they’re interacting with. It is true that VR is bringing a

Read More...