Gaming is one of largest, if not becoming the largest form of entertainment, and last several years witnessed the rebirth of PC gaming, as gaming consoles cannot keep up with the system demands of new games. As such, the way to advertise to new audiences is shifting, with a barrier of entry becoming so attractive that anyone with the right mindset and dedication can do it. Over a decade ago, I met Jonathan Wendel, who went on to become a first pro-gamer to earn over a million dollars, and creating a successful collaboration with different hardware vendors with his ‘Fatal1ty’ brand (Abit, ASRock, Creative Labs, OCZ etc.). Now,
