Path of product development is often less-than-glamorous. Engineers spend thousands of working hours to improve the initial prototypes and quite often, path to great design is paved with less-than-stellar prototypes. A good example is AMD’s concept PC for VR Gaming. AMD’s CEO, Lisa Su told VR World: “When I saw the (Project Quantum) prototype system for the first time, I was far from being impressed. It looked so bad with wires and cables that I was wondering why are we spending our time on that project. It was Chris (Hook, AMD / RTG Director of Global Marketing) that convinced me to give engineers time to complete the
MSI Teams with HTC, Launches ‘Mac Pro’ Box for VR Gaming
What started as a ‘MyStar International’, manufacturing motherboards in Taiwan and trying to penetrate the western markets – turned into a global leader in technology development and sales. Sales-wise, MSI is now more a force known for its gaming notebooks rather than motherboards, but the core business of motherboards and graphics cards is not showing any restrain. Titanium motherboards and Lightning graphics cards come with a lot of great features, and innovation is spreading throughout the company. One such example is recently announced collaboration between MSI, HTC and Valve, which went largely unnoticed (here’s a free hint – don’t put strategy announcements together with product announcements). Starting
AMD to Go Private, Split into AMD and ATI Again?
Friday evening in the U.S. is typically the ideal time for a media outlet to break a story that could wreak havoc on Wall Street on Monday morning, leaving just the enough time to gather traction and positioning on search engines. Thomson Reuters probably did just that. Hot on the heels of successful APU and GPU announcements, with the launch of its “Carrizo” APU and Radeon 300 graphics cards, as well as breakthrough Fiji graphics processor; AMD’s stock finally started to post healthy gains. After being ‘in the wild’, losing 40% of its value over the past 12 months, falling to levels last seen in
