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Toshiba Rebrands OCZ Storage Solutions

In December 2013, Toshiba announced the acquisition of OCZ Technology, Inc. for $35 million. Several weeks later, Japanese giant completed the acquisition and rebranded the company “OCZ Storage Solutions – A Toshiba Group Company”. This brand continued to exist until recently, when Toshiba moved to streamline its branding position on the market. We got in touch with the OCZ PR team to learn that “OCZ Storage Solutions – A Toshiba Group Company” is no more, with the parent company positioning “OCZ” as its sub-brand, similar to the branding segmentation between Kingston and HyperX, or Micron and Crucial. OCZ will continue to exist as an independent brand, wholly owned

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