The race to be the key Augmented Reality company is on. While some companies are promising the world, some are working in secret to address as much population as possible, and make the experience interactive and appealing to the masses. Mira, an AR startup from Los Angeles completed its seed round and announced pre-orders for its Prism AR headset for palatable $99. What could make the difference for the Prism AR headset is its software platform: unlike numerous Android-powered devices, Mira is focusing solely on Apple iOS devices, and interactive element between persons wearing Prism AR headset and users that can see the AR content through
Private equity firm Silver Lake has agreed to a $400 million investment in Unity Technologies, said John Riccitiello, chief executive officer of the gaming software maker. The investment values the San Francisco-based company, which makes development tools for video-game creators, at $2.6 billion, according to a person with knowledge of the transaction. Regulators still need to approve the deal, Riccitiello said. The financing follows on the heels of the company’s last round, closed just 10 months ago, in which the company had raised $181 million from investors led by DFJ Growth. Other of Unity’s earlier investors include China Investment Corporation, FreeS Fund, Thrive Capital, WestSummit Capital, serial entrepreneur Max
Indonesian e-commerce startup Tokopedia has raised $100 million in fresh capital, which will be used for hiring, gaining traction and strengthening its position in a nuanced e- and m-commerce market.