Audio/Video, Business, Entertainment, VR World

ATSC Wins Emmy for Loud Commericals Ban

atsc loud

The end of loud commercials? Definitely worth an award. The Advanced Television Systems Committee’s (ATSC) will be awarded a Primetime Emmy Engineering Award for their successful collaboration with industry groups to end the reign of really, really loud commercials on television. The FCC, SMPTE, and other organizations already mandate “safe level” broadcast standards for both video and audio. However, some advertisers would use heavy audio level compression to achieve much higher perceived loudness and clarity while staying within the approved decibel limits. This advertising practice became widely popular during the 2000’s, and when the US made its official switch to all-digital television broadcasting (DTV) in June 2009, it became even worse. Because digital audio signals are perceived