Analysis, Augmented Reality (AR), Google, Mobile, News, Smartphones, Virtual Reality (VR), VR World

Google bring AR Stickers to Motion Stills…to mixed reception

Google’s interest in VR is no secret. From the wildly-successful Google Cardboard (and the movement it inspired), to their push for 360 content on YouTube, it’s clear that Google thinks VR is the future. This affinity extends to AR as well, and for right now it looks like Google is looking to compete with social media giants like Snapchat in the AR arena. At the tail-end of 2017, Snapchat started pushing AR tie-ins and a full-blown Lens Studio for AR effect creation. For its Pixel phones, Google launched AR Stickers as a demonstration of the power of the Pixel camera. The app and its eponymous

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Entertainment, Mobile, News, Smartphones, VR World

Stranger Things Season 2 Gets An AR Snapchat Tie-In

Did you hear? Stranger Things Season 2 is out, and Snapchat has apparently implemented a full AR tie-in for its release. Snapchat has offered various filters for some time now, but with the addition of world lenses (made late last year), the application is now capable of light augmented reality experiences. Most world lenses for Snapchat aren’t very interactive and are just a way to line up a cool Snap or two. The new Stranger Things-themed world lenses, however, allow you to interact with the iconic lights from Joyce Byers’ living room. Tapping different items in the AR recreation of this location from Stranger Things,

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