Analysis, Augmented Reality (AR), Google, Mobile, News, Smartphones, Virtual Reality (VR), VR World

Google bring AR Stickers to Motion Stills…to mixed reception

Google’s interest in VR is no secret. From the wildly-successful Google Cardboard (and the movement it inspired), to their push for 360 content on YouTube, it’s clear that Google thinks VR is the future. This affinity extends to AR as well, and for right now it looks like Google is looking to compete with social media giants like Snapchat in the AR arena. At the tail-end of 2017, Snapchat started pushing AR tie-ins and a full-blown Lens Studio for AR effect creation. For its Pixel phones, Google launched AR Stickers as a demonstration of the power of the Pixel camera. The app and its eponymous

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Android, Augmented Reality (AR), iOS, Mobile, News, OSx, Smartphones, , Tablets, VR World, Windows

Lens Studio lets anyone create AR effects for Snapchat

Snap, the company behind prominent messaging app Snapchat, has released Lens Studio, a software for producing augmented reality effects for still photos and videos. What used to be an in-house application is now in the hands of all who want to dabble in creating their own AR experiences for use in Snapchat. Lens Studio is Snap’s second app, and it’s available on Mac OS X and Windows. The release of this design platform is actually the most recent in a series of similar stories: Facebook opened its AR platform earlier this week, as well as Amazon earlier this month. With Lens Studio opening up to advertisers

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Apple, Augmented Reality (AR), Auto, Companies, News

You can now customize your new BMW i with ARKit

BMW is first brand to offer a configurator through Apple’s Augmented Reality app using ARKit with iOS 11. The BMW i Visualizer app allows you in that way, to select and customize a life-sized version of the BMW i3, i3s, or i8 car while in any location. Now customers in select markets can use their iPads and iPhones to to view real-size 3D renderings of BMW i cars like the i3 and i8. While the app is available in 17 countries already, there’s support for over 21 languages offered through it. “Our products are highly emotional vehicles which customers need to experience,” said Andrea Castronovo, BMW Group

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Entertainment, Mobile, News, Smartphones, VR World

Stranger Things Season 2 Gets An AR Snapchat Tie-In

Did you hear? Stranger Things Season 2 is out, and Snapchat has apparently implemented a full AR tie-in for its release. Snapchat has offered various filters for some time now, but with the addition of world lenses (made late last year), the application is now capable of light augmented reality experiences. Most world lenses for Snapchat aren’t very interactive and are just a way to line up a cool Snap or two. The new Stranger Things-themed world lenses, however, allow you to interact with the iconic lights from Joyce Byers’ living room. Tapping different items in the AR recreation of this location from Stranger Things,

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Apple, Augmented Reality (AR), Business, Companies, , Google, News, startups, VR World

Let’s go to the Theatre – AR Version

Google Glass managed to make AR and it seemed inaccessible with limited applications and maximum privacy concerns. Now, simple AR apps like Pokemon Go and Snapchat have brought down consumer walls and made us see the fun side of the technology. Now that ARKit has launched on iOS 11 and Apple has effectively created a huge platform for AR on the iPhone overnight we can only see it expanding in terms of depth and breadth. Just to remember, ARKit is an augmented reality framework Apple introduced at WWDC ’17 that is compatible with iOS 11 iPhones and iPads. ARKit lets developers place digital objects in the real world by blending the

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Augmented Reality (AR), Companies, Entertainment, , News, VR World

Snapchat Launches AR Art Platform

Snapchat plans to launch a new art initiative aimed at using augmented reality to feature art installations around the world. A countdown clock magically appeared, and a snippet of javascript underlying the page appears to confirm that the reveal is a collaboration with renowned artist and big Snapchat fan Jeff Koons. The only piece of art on the site is a photo of Central Park in New York City with people sitting about in an open lawn. However, dogged software engineer and Twitter user Jonah Grant uncovered the secret by setting his clock ahead. According to the screenshots, Snapchat is calling on artists to submit

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Analysis, Business, , Global Politics, Google, News, , VR World

Earth vs. Social: Facebook is the Largest Nation in the World

Facebook often claims they are the largest social network in the world. Even though there are many non-humans on the list (pets), the undeniable fact is that Facebook has more people using its services than there are people living in China. If we would extrapolate the numbers of social media users and real world countries, we would get quite an interesting list. Thus, we decided to compile data from Wikipedia, showing the list of citizens in largest countries in the world, and an August 2015 report from We Are Social, a British-based analyst firm which focuses on tracking trends in the world of social media. The results

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Business, Software Programs, VR World

Here’s Snapchat’s Plan to Make Money

Snapchat Logo

While Snapchat has the following and growth metrics that would be sure to make most app developers jealous, it does have one problem: it doesn’t appear yet to be making any money. For the investors behind Snapchat Inc., monetizing the incredibly popular app is no doubt a priority. But how will this be done? Likely a combination of sponsored content and data-driven advertising. Snapchat by its own admission has 30 million users, 50% of those are aged 13-17, and as they send over 700 million photos a day Snapchat gathers all kinds of data on them. Crunched into something marketable, Snapchat could easily prove the

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Business, Cloud Computing, Entertainment, VR World

Snapchat Lied, Your Images are Saved, Settles with FTC

Snapchat Logo

So, you know the whole premise that Snapchat is based upon? The fact that you can set a timer for an image and once that image’s time disappears, so does the image? And that somehow is supposed to prevent people from potentially saving those embarrassing or racy photos? Well, that was all a big fat lie. In a settlement that Snapchat has reached with the Federal Trade Commission (FTC) they have agreed to a whole host of regulations and oversight of the company’s privacy and security policies since they had misled consumers about both. In fact, Snapchat’s security and privacy will be monitored closely for

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