According to the latest research from Strategy Analytics, there is a big shift happening on the watch market. Global global smartwatch shipments reached 8.1 million units in Q4 2015, compared with 7.9 million Swiss Watch shipments. This is the first time ever that smartwatch sales have outperformed Swiss watches on a global scale, giving us a great showcase of times to come. Cliff Raskind, Director at Strategy Analytics, said, “We estimate global smartwatch shipments reached 8.1 million units in Q4 2015, rising a healthy 316 percent from 1.9 million in Q4 2014. Smartwatches are growing rapidly in North America, Western Europe and Asia. Apple Watch
