Sony last week announced that it will be showcasing its technologies as part of a brand campaign centered on singer-songwriter, Khalid. Named “Lost in Music,” the campaign will debut with a live event at the LA Hangar in January. Spatial audio technology will play a role in creating immersive experiences “which can create space where sounds are virtually moving around.” They have named these two experiences “Odyssey” and “Dreamscape.” A follow-on event will occur in New York in February, and at SXSW in March. A new VR music video will also be unveiled at SXSW. Although the company is short on details of what it
It’s almost that time of the year – when the capitol of Texas gets to ‘Keep being Weird’, as the hordes of attendees hit the South by Southwest (SXSW) festival. Just like Sundance Festival, what was originally an indie event turned into a mainstream / hipster bonanza, with large corporate sponsors which offer plenty of distraction. Sadly, that distraction means you might miss what did you come for in the first place. This year, SXSW is celebrating 30 years. Simon Solotko, an AR/VR evangelist who organized several successful multi-million dollar Kickstarter campaigns, teamed with several of his former colleagues from AMD and several other companies and organized AR/VR Austin
Leading players in the VR and AR space will be in Austin showing off their latest tech.
As a part of our SXSW coverage, we managed to reserve some time and interview one of most popular YouTubers, Mr. Gary Vaynerchuk. VRW: Hi Gary, before we start the interview, where are you from and what company/companies do you own/represent? Gary Vaynerchuk: I am the owner of Wine Library and started Vaynermedia with my brother. I am also invested in a few companies, but do not own them or have a controlling stake. VRW: Since you’re so heavily involved in social media and brand awareness what would you say are the most important things a new online business should consider when starting up? GV: The big