Apple recently purchased Vrvana, a startup company that developed an augmented reality headset called Totem, reports TechCrunch. Two sources with knowledge of the deal confirmed the acquisition, but Apple declined to comment and did not provide its usual acquisition statement. Apple did not deny the story, though, and several employees who were previously with Vrvana are now with Apple. The price of aquisition is supposed to be around $30 million. It sure is no secret that Apple was interested in creating an augmented reality headset, and has been looking to create one for release sometime in 2020. Now the company may have gotten a bit of a jump
American Vogue has partnered with Apple to create an augmented reality-powered iPhone feature, available exclusively on the newly launched iPhone X on December 1. “The Vogue Effect” iMessage extension uses the front-facing camera’s Face ID to create a multi-dimensional filter like those on Snapchat and Instagram. iPhone X users need to download Vogue’s app in order to access the filters, but it can be applied directly via iMessage once installed. Arlie Sisson, vice president of emerging products at Condé Nast said: “This is experimentation, leveraging technology and pushing our creativity in new ways.It’s unexpected, but it makes sense because [leading] is what we do best.” Vogue
Apple CEO Tim Cook just added himself to the list of Silicon Valley technologists who believe in the transformative power of augmented reality, saying it’s going to “change everything.” “There are already over 1,000 apps with powerful AR features in our App Store today, with developers creating amazing new experiences in virtually every category of apps aimed at consumers, students and business users alike. I see things that consumers will love on the gaming side and the entertainment side. I see business-related AR apps as well. They’re going to be great for productivity and between small and large business.” “In terms of monetization of AR/VR, we focus first and
The situation concerning the backdoor access to the Apple iPhone 5C used by the San Bernardino shooter Syed Ryzwan Farook – is heating up. Even Bill Gates weighed in on the subject, revealing to Financial Times that he would allow FBI one-time access to the attacker’s mobile phone. He stated that all tech companies (including Apple) should comply with government requests for assistance pertaining to investigations regarding terrorist activity. In more areas than one, some agree with Gates. This would be a one time-only access. It would allow the FBI to further investigate this case, revealing more info about an attack that shocked the United
It happened four years ago. The long battle with pancreatic cancer finally caught up with him. Steve Jobs died. Words that echoed loudly in the Apple community. It also marked a passing of one of the most influential individuals in the technology business, a person, that in all his right, redefined the way we utilize many of today’s technology. Simply put: Steve Jobs redefined how we use a telephone, internet and many other things. Thus, it is no wonder that the upcoming movie is drawing controversy, but we will address that in another article. To mark this sad anniversary today, Apple CEO Tim Cook sent
With record revenue and profits, impressive growth in China and an upcoming wearable device, Apple is in for a good start this FY2015.
As had been previously rumored, Apple was expected to buy Beats to the tune of $3.2 billion, and after all of the due diligence had been completed the end result was that Apple would be buying Beats for $3.0 billion. The deal is being broken up into $2.6 billion in cash and $400 million in stock, which may end up valuing the deal even more if those who get stock decide to hold on to it and Apple’s [AAPL] shares continue to rise. According to Apple’s own CEO Tim Cook, “It’s all about the music.” Ultimately, Apple is buying a competing service to iTunes Radio