We’ve heard this a billion pitches before – an application launches, offers free and premium service, and hopes to capture 10% of worldwide market for whatever metrics the company was gunning for. At the same time, growth pattern is mandating cash burn that your runway is becoming shorter each month. If it succeeds, like LinkedIn or Twitter (or even Google) – the service stays for free, and monetization becomes a matter of services such as LinkedIn Premium or Twitter for Business. If we look into SumAll, which can be described as ‘big data analysis for your social media channels’, it looks like the time of Unicorn has
