Event, News, Virtual Reality (VR)

VR gains foothold in destination marketing at Miami Art Week

The Las Vegas Convention and Visitors Authority (LVCVA), announced yesterday that they will be unveiling what they herald as a “groundbreaking destination marketing program” at Miami Art Week (Dec 7-9, 2017). Entitled “Vegas: Alter Your Reality,” the experience consists of five, two to three-minute long VR content pieces showcasing various aspects of Las Vegas. “We are committed to constantly exploring new and innovative avenues through which we can reach potential visitors,” said Cathy Tull, senior vice president of marketing at the LVCVA. “By uniting art and virtual technology to reflect the vibrancy of the destination, Vegas: Alter Your Reality will inspire travelers to create their

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