Ipsos OTX, a research and social strategy company, says sitting in front of the TV is still the preferred viewing experience. Eighty six percent of adults out of 15,551 in 20 countries are traditional couch potatoes. According to their statistics, several respondents admitted to accessing video in multiple ways. The company quotes 27 percent as streaming/downloading TV/video via computer, 16 percent streaming Internet video to TV, 16 percent are using DVR/recording devices to view video entertainment, and only 1710 in 15.5 thousand watching on mobile. Depending on the method of watching entertainment, the results resemble a roller coaster, up and down depending on the modality.