Augmented Reality (AR), Companies, News

MAC Cosmetics embraces augmented reality

On Tuesday, MAC Cosmetics announced the launch of an augmented reality mirror that allows customers to preview how certain MAC shades and looks will appear when applied to their own faces. The mirrors are based on a 3D video makeup rendering technology developed by Canadian firm Modiface. Called “Virtual MAC,” the AR mirrors have been introduced in US standalone MAC locations, setting the stage for a broader global rollout early next year. “The new ModiFace-powered mirrors provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of colour and artistry,” said Tim Tareco SVP Global Creative, Visual Merchandising +

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