Walmart is making a deeper foray into virtual reality, having announced this week the acquisition and re-launch of VR studio Spatialand through it’s tech incubator, Store No 8. The news comes via a blog post by Katie Finnegan, who serves as both Walmart Global eCommerce’s VP of Incubation and Principal/Founder of Store No 8. According to Finnegan, the company had worked with Spatialand last year, to develop a proof-of-concept VR experience in conjunction with Jeremy Welt. Prior to the acquisition, Welt worked as a VR consultant for companies including Splash and Mindshow, having previously served in business development roles at YouTube and Disney. He is
Hollywood, California-based book publisher Quantum Storey announced this week that it has launched the world’s first virtual reality book series for children. Aimed at younger kids, their “Operation YOU” series combines traditional printed books with virtual reality. The books include access to a companion Android and iOS app, as well as Google Cardboard goggles. The first title in the series, which is now available exclusively at Walmart, is entitled “Morning Nightmare.” It confronts the challenges children experience boarding school busses. According to the company, the VR app places children in the book’s environment in the first person, virtually transforming them into the book’s main character.
On Tuesday, MAC Cosmetics announced the launch of an augmented reality mirror that allows customers to preview how certain MAC shades and looks will appear when applied to their own faces. The mirrors are based on a 3D video makeup rendering technology developed by Canadian firm Modiface. Called “Virtual MAC,” the AR mirrors have been introduced in US standalone MAC locations, setting the stage for a broader global rollout early next year. “The new ModiFace-powered mirrors provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of colour and artistry,” said Tim Tareco SVP Global Creative, Visual Merchandising +
Super cheap chips from Rockchip allows low-end Chromebooks to hit $149.
Mota, a successful company founded 15 years ago, is hawking a Kickstarter project aimed at GoPro owners. GoPro’s stock price isn’t affecting Mota’s enthusiasm for developing an accessory for the adventuresome camera wearer. The already established company wants you to help it develop a wireless battery charger for the GroPro Hero cameras. The new product would allow you to recharge your camera without removing it from its housing. You probably are already familiar with Mota founded by Michael and Kevin Faro. The company makes imaginative products for mass marketing in wearables, portable power, and playful flying objects, such as drones and helicopters. Don’t forget its
When looking at different online deals on one of the most popular tablets, the iPad, it is always good to be careful to compare the deals against each other
At Pepcom’s event in San Francisco, we got to connect with our friends at ecoATM and talk at length about their kiosks and the challenges they face today