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Alibaba Backed WayRay won Grand Prize on AutoMobility LA’s Top Ten

The Swiss-based company WayRay that makes augmented reality for cars, won the grand prize in a start-up competition at the Los Angeles Auto Show on Tuesday. It’s augmented reality driving system makes a car’s windshield looking like an actual video game. WayRay made its way into this year’s Top Ten after being selected out of over 300 applicants thanks to its innovative approach to user experience design. After making it to the Top Three alongside an impressive group of innovative startups from around the world, including Ohio-based GhostWave and Israel’s Innoviz Technologies, they were named this year’s winner of the 2017 Top Ten Automotive Startups Competition. They developed holographic augmented-reality technologies for advanced

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