Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. However over the last 6 years, Magic Leap has continually run into issues with its product pipeline causing critics to swarm on the perceived failure of the company. Company culture has been on attack with allegation of misogyny and discrimination towards women. The company is at a crossroads and must pick a new direction to sustain its survival. Magic Leap has pivoted its business model on multiple occasions
