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Swarovski and MasterCard Create a New VR Shopping Experience

MasterCard and Swarovski disclosed that two companies joined forces up to create a new virtual reality shopping app for browsing through a virtual home filled with crystal objects designed by the late architect Zaha Hadid, designer Tomás Alonso and many others. According to Cnet.com, the app could mean that VR and augmented-reality shopping will start to grow in the luxury markets. Because these crystal pieces are heavy, pricey and difficult to ship (fragile), VR shopping may be a useful step for potential buyers and help Swarovski achieve more sales. In our earlier coverage, IKEA used features from Apple’s new iOS 11 to create an AR furniture shopping

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