Analysis, Augmented Reality (AR), Auto, Education, Gaming, Hardware, Virtual Reality (VR), Wearables

Improving the feel of virtual and augmented reality

Although VR headset technologies continue to improve, with a number of new technologies slated for release this year, and with a long-rumoured Apple AR device potentially in the works, it’s easy to lose sight of the fact that there are several more senses beyond sight and sound. And, because virtual taste technology appears to be nowhere near commercialization, and the only commercialized virtual smell technology remains in pre-order phase, sniffing virtual roses or eating a virtual slice of cheesecake are likely a long way off. Those looking for a bit more sensory engagement in virtual and augmented reality can take heart, however, because a number

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Auto, Breaking, Business, GPU Technology Conference, News, startups, Virtual Reality (VR)

How ZeroLight VR Tech Changes Car Buying Experience

Personalized buying experience is something every brand wants to offer to its customers. For example, Italian hypercar manufacturer Pagani Automobili S.p.A. produces approximately 40-50 cars a year, and the manufacturer has about 20 showrooms around the globe with further plans of expansion. Given the manufacturing volume, not all stores can have a car all the time. Procedure of buying a Pagani is something special, an in-depth experience that takes several stages – first, a customer will configure the car using an online configurator, then visit a store and get the feel for marvelous materials used and see the car in 4K resolution, pay a deposit and receive the line number. Once the

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