Augmented Reality (AR), Breaking, Business, Gaming, News, Software Programs, Virtual Reality (VR), VR World

Advrty Designing Non-intrusive Advertising and Product Placement Platform

Advrty, a Swedish-based pioneer of disruptive advertising wants to offer a new avenue of monetization for virtual reality developers, which doesn’t involve full Field-of-View pop-up ads, according to Venturebeat.com. Instead, it’s a software overlay, advertising platform aimed toward designing and incorporating non-intrusive product placement. It’s still in beta. “Initially, think billboards, posters and product placements using images or video,” said CEO and co-founder Niklas Bakos. He also added that the most important thing is not to break immersion. Bakos said that their technology will be able to track where users are looking and what they’re interacting with. It is true that VR is bringing a

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Augmented Reality (AR), Breaking, Business, News, Smart Home, Smartphones, VR World

“IKEA Place” AR App Now Shows How Your KIVIK looks in the Daylight

Swedish-based furniture manufacturer IKEA is known for not just designing and manufacturing assemble-it-yourself furniture, but for being the pioneer of its kind by letting technology inform its business. According to Wired.com, there is a new app called Ikea Place that’s not just bringing Swedish shelves and tables to life in your living room, but also lets you put your sofa on the street if you feel like doing it. Previously, IKEA already had released a Catalog app with a similar 3D visualization tool, but the user interface was tiny and it required the physical paper catalog for it to work properly. “IKEA Place makes it

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Biotech, Breaking, Education, News, Virtual Reality (VR)

Is Virtual Reality A Path To Real-Life Health Treatments?

A key pillar of psychiatric treatment is guided imagery. Guided imagery is the practice of, with guidance, stimulating the senses and inducing mental images for the sake of health therapy or relaxation. You often see things like this in the movies – a person visits a psychologist, is told to lay on a couch, close his or her eyes, breathe and think of something peaceful. That’s a very simplified version of what guided imagery is. Guided imagery, it turns out, doesn’t need to be done with the imagination alone. In fact, with sufficiently-advanced technologies, guided imagery can be done in a way that’s much more

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