The fight for smartphone dominance is essentially a two-way race, with Android and iOS leading the pack. Thus, you’ve got to hand it to platforms like Windows Phone and BlackBerry for holding the fort even as they are fallling behind in market share. Microsoft’s Windows Phone 8.1 and Windows 8.1 do have a niche audience in the enterprise market, however, with Microsoft targeting businesses that wish to have a convenient device that combines tablet and laptop with the Surface Pro and touch-enabled Windows devices from other manufacturers.
For the consumer market, Windows Phone is not exactly the most popular choice, although devices are decent performers across the price range. In this review, we take a look at the Nokia Lumia 530 Dual SIM, perhaps the last of the Nokia-branded entry-level smartphones before Microsoft takes over the Lumia brand with their own name-badged handsets.
Released in July this year, the Lumia 530 Dual SIM is targeted squarely at emerging markets with one feature popular among this demographic: the ability to run two SIM cards simultaneously. As with the flagship Lumia 930 we reviewed earlier, VR World is able to review the device courtesy of Microsoft’s media relations folks in Manila.
Note that as of writing, Microsoft has dropped the Nokia branding from all new Lumia devices, starting with the Lumia 535, which is the entry-level device meant to both succeed and coincide with the 530. The Redmond company seems to be focusing on the low-end at this time, in order to build market share and attract emerging markets.