Rumors refuse to die that Apple (NASDAQ:APPL) is considering dumping Intel’s (NASDAQ: INTC) silicon for ARM (LON: ARM), and Intel executives are forced to continue on their debunking offensive.
Apple first announced that Intel silicon would power its desktops and laptops in 2005. As ARM architecture matured throughout the later part of the decade and into the next, many vendors in the PC space have considered — and attempted with varying degrees of success — putting ARM based chips into their notebooks and desktops (think All-in-Ones not big towers).
Speaking to Business Insider late last week, Intel CFO Stacy Smith said that Intel is so far ahead of the competition that Apple simply couldn’t consider anyone else.
“For a customer like Apple you’d have to take a big step off performance to step off our architecture,” Smith said to Business Insider. “That is what in essence enables us to win across different customers.”
Even though rumors hold that Intel’s next-generation architecture, which Apple would be keenly interested in, is delayed Smith brushes off concerns that this might cause vendors to jump ship.
“Our leadership over the rest of the industry is extending. We’re not delayed relative to the industry. We’re actually ahead of the industry,” he continued.
