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Microsoft To Ditch Internet Explorer Brand In Favor Of Project Spartan For Windows 10

With Windows 10, Microsoft (NASDAQ:MSFT) will be introducing a brand new browser codenamed Project Spartan, with Internet Explorer finally set to become obsolete. The browser will continue on as an alternative, mainly for enterprise customers, but for other users Project Spartan will be the go-to browser.

Microsoft’s marketing chief Chris Capossela announced during the Microsoft Convergence event yesterday that the manufacturer was working on a new name and brand for the Porject Spartan browser. Some of the new features that are set to be ushered in with Project Spartan include a new Edge rendering engine that can parse HTML markup directly, with the ability to also load legacy IE11 websites.

The browser will be delivered as a universal app, which means that for the first time, the same version of the browser will be available on Windows 10 as well as Windows 10 for phones. Considering Microsoft’s One Windows vision, it is possible a slimmed-down variant of the browser will be available for Xbox One as well. Ability to update directly from the store means that Microsoft can introduce new features without having to roll out an OS update. Also available in Spartan is extension support, and Cortana is also highlighted as an integral feature in the browser.

One of the main reasons in ditching the Internet Explorer brand is the negative connotation it carriers in the tech world. Microsoft tried to shake off the negative image of the browser by rolling out commercials, but ultimately failed to challenge the growing dominance of Chrome and Firefox. With Windows 10 heralding a new direction for Microsoft as a whole, Redmond is now looking to start afresh in the browser segment as well.

Microsoft is yet to figure out a name for Project Spartan, although it is likely given market research trends that it will feature Microsoft’s brand name in front of it. Microsoft Spartan, anyone?