Google’s (NASDAQ:GOOGL) announcement of the new $149 Chromebook as well as the Chromebit included details of a partnership with Indian vendor Xolo, Thai communications leader True and Indonesia’s Nexian, with all three brands set to offer devices running Chrome OS in the near future.
Currently, HP (NYSE:HPQ), LG (KRX:066575), Acer (TPE:2353) and Samsung (KRX:005930) offer Chromebooks in India, with the offerings getting a lot of visibility in retail as well as e-commerce stores. However, the segment itself has failed to take off in the country, mostly due to the lack of advertising. The pricing, which starts at the equivalent of $400 for devices such as the HP chromebook 14 also played a part in poor sales, with products such as the Lenovo G50 offering a full-fledged Windows experience for just a $100 more.
But with Google aggressively pushing Chrome OS devices, that is set to change in the coming months. Once limited in functionality, Chromebooks now offer a robust set of services, with the hardware also receiving a hefty upgrade in the form of full-HD multi-touch displays.
Google has announced that it is working on a touch-centric user interface for Chrome OS, and that it will be making it easier for developers to port Android apps to the platform. A total of ten new devices from the likes of HP, LG, Lenovo (HKG:0992) and Dell are set to launch over the coming months as well, which will considerably expand the Chrome OS ecosystem.