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Lenovo Goes Budget With A6000 Plus In India

After launching the A6000 in the budget segment in India earlier this year, Lenovo (HKG:0992) is now making the upgraded variant of the device, the A6000 Plus, available in the country.

The salient feature of the A6000 Plus is the presence of 2GB RAM, which is double that of what the A6000 offers. Internal memory has also been doubled to 16GB. Other hardware is in the form of a 5-inch 720p display, Snapdragon 410 quad-core CPU, microSD card slot, 8MP camera at the back, 2MP front shooter and a 2,300mAh battery. The software side of things sees the inclusion of Android 4.4 KitKat on Lenovo’s custom Vibe UI, with a planned update to android 5.0 slated for sometime later this quarter.

The A6000 Plus is set to go on sale sometime later this month, and like other models in the A series, will be exclusive to Flipkart. The device will be available to the equivalent of $125. The device is the latest in Lenovo’s push to target the budget segment in India, and thus far the vendor has done a stellar job thanks to handsets such as the A6000 and A7000. With manufacturers constantly offering more and more lucrative deals in this segment, Lenovo is setting up to offer three devices: the entry-level A6000, which will be available for $110, the A6000 Plus, which is set to go on sale for $125, and the A7000, which has a retail price of $145.

Currently, this segment features the likes of Motorola’s Moto E 4G, Xiaomi Redmi Note 4G and several similarly outfitted mobiles from local vendors. Lenovo is already an established brand in India, so it should not have any issues in convincing buyers to purchase its wares. As is often becoming the case, the Chinese manufacturer has partnered with Flipkart to offer the A series of devices exclusively in the Indian market.