2015, Business, Consumer Electronics Show (CES), Event, VR World

CES Asia Proved Computex Has Nothing to Fear

When the Consumer Electronics Association first announced the dates of CES Asia last year, everyone thought that China was gunning for Taiwan’s Computex. While Computex and CES have always had slightly different roles in the broader tech ecosystem, as Computex leans more towards hardware and sourcing while CES is on the side of consumer electronics, nothing we saw from CES in Shanghai proves that it’s a threat to Computex.

CES Asia lacked the big announcements that any tradeshow needs to stay relevant. Every keynote during the show were simply broad generalities; there were no big announcements. In addition, there were a number of absences of big local Chinese brands: Xiaomi, for example, was a no show.

Why was this? Simply because of the poor timing in every company’s year. There was nothing to announce give that Computex happens so close to the show, and the spring auto shows just occurred weeks before.

If the Consumer Electronics Association wants to make CES Asia 2016 a more relevant — a true Asia version of the Consumer Electronics Show — it has a lot of work to do. It needs to pick a better date that would allow for proper attention-grabbing announcements, and also make sure that all of China’s major brands — especially Xiaomi — are represented at the show. It should also use what influence it has in China to streamline the visa process for foreign journalists, or alternatively have the show in visa-free Hong Kong or the Special Economic Zone of Shenzhen which has a relaxed visa regime.

This was the first CES Asia for the Consumer Electronics Association. It wasn’t a complete failure, but CES Asia 2016 needs to be bigger and better if the show wants to become as relevant as Computex.

  • Dear Mr. Reynolds:

    In this article, “CES Asia Proved Computex has Nothing to Fear” you pit a brand new, inaugural event CES Asia against Computex, a show 35 years in the making. Putting your disregard for facts or context aside, you did get one thing right and that’s the fact that Computex has nothing to fear in CES Asia, because these are two entirely and completely different shows.

    CES Asia is not trying to compete with Computex, a show currently serving a very distinct industry (information and communications technologies, specifically components and IT parts and accessories). After your initial doubts and dings for CES Asia were tweeted this spring, we were happy to discuss with you in detail (http://vrworld.com/2015/04/16/how-will-cea-overcome-the-challenges-of-hosting-a-ces-asia/) our plans to position CES Asia as a platform for innovative companies to introduce, reinforce and/or grow their brands in the Asian marketplace. The show floor exceeded every expectation we had and was full of excitement, energy and companies launching product intended for either the Chinese or greater Asian market across 14 product categories.

    CES Asia boasted a strong global presence with roughly 40 percent of the show floor represented by innovative companies headquartered outside of mainland China. Moreover, the products introduced at CES Asia will fuel the ever-growing Asian marketplace and ultimately grow the global economy, creating new jobs and paving the way for future innovation.

    Sam, I have to ask you, did you actually attend CES Asia? We can’t locate you on our media or attendee lists. You are claiming that the show lacked “big announcements,” and I am guessing that the only way someone could have missed the incredible technology being launched at CES Asia was by not being there. To name just a few, major product launches at CES Asia included: Audi’s R8 e-tron, Q7 e-tron, Baidu Car Life and MMI; Cadillac’s OnStar 4G Lte; China Mobile’s IoT Private Network and OneNet Open Platform; Ford’s Sync 3 and MyEnergi Lifestyle pilot program; Mercedes-Benz’ F 015 Luxury in motion; Klipsch’s HS Wireless Home Theater System; Moley Robotics’ Smart Kitchen Robot; Ramos Intel Core- Based Tablets (2-in-1 M12 Tablet); TomTom’s Runner Cardio and Golfer GPS Watches; HOBOT-188 smart glass and surface robot and Volkswagen’s Golf R Touch, Connected Golf and Intelligent Charge. If you need more, I have a list three pages long of product introductions that took place at CES Asia that I can happily share.

    If you attended both events, you know that Kirk Skaugen, SVP and general manager, client computing group, Intel delivered keynote addresses at both CES Asia and Computex. During Mr. Skaugen’s Computex keynote he actually referenced that several of Intel’s announcements had already “been made last week at CES Asia in Shanghai.”

    Your article is wrong, presenting an inaccurate picture of our show and misleading your readers. Amazing products were launched and innovation permeated throughout the exhibit halls. There was excitement. There was thrill. There was business being conducted. A much more accurate portrayal of the event can be found in the Economist (http://www.economist.com/news/business/21652317-why-chinese-will-increasingly-set-trends-gadgetry-followers-leaders) and hundreds of other outlets that attended the event and accurately reported on the successes and challenges of this historic inaugural event.
    – Allison Fried
    Director, International Communications, Consumer Electronics Association (CEA)