When AMD announced the Radeon R9 Fury family, a lot of attention was given to R9 Nano, a brilliantly small and compact card targeting a rising market of HTPC and Compact Gaming PC’s – high performance, small size cases, utilizing feature-packed ITX motherboards. While R9 Nano received a lot of positive press, the actual product launch went down in flames with a lot of media outlets ‘going to the matresses’ with certain AMD PR and Executives who made a ‘selective reviews’ criteria and openly criticized members of the press.
Even though we were not selected by AMD, as we are probably seen as publication you cannot ‘steer to’ send the message AMD wanted to send, quite a few reviews were encouraging, yet still criticized the extremely high price tag. Needless to say, this contributed to less-than-stellar launch of R9 Nano – a real shame and a missed opportunity.
With the news of Polaris cards moving in between different locations, and new product announcements, AMD probably felt the time is right to stipulate the demand. Starting today, AMD made a 23% price cut, slicing the asking price from $649 (equal to the high-end R9 Fury X) to a more manageable $499. Time will tell is can this price cut bring the attention to an innovative concept, but it is an encouraging one.
The question is, are you interested in R9 Nano for $499?