Amazon, AMD, Breaking, E3, , Gaming, Graphics, Hardware, Intel, Nvidia, Virtual Reality (VR)

GeForce GTX 1070 and 1080 Shortage Until August?

With the conclusion of E3 2016 trade show, which took place last week in Los Angeles, California – many international guests went on for the hunt for several hot ticketed items – HTC Vive, Oculus Rift and of course, Pascal-based GeForce GTX 1070 and GTX 1080. The ‘retail’ mission was the only option after availability from online e-tailers simply did not transpire.

HTC Vive is available in 3 out of five Microsoft stores we’ve checked, while Oculus Rift availability was tied to Intel’s Retail Experience. Best Buy in West Hollywood didn’t had Intel Retail Experience and there was no Rift, but the story changed in other stores. Only one store did not had Rift, but it was available on a 1-2 business day wait. Needless to say, a ‘short’ drive to Orange County resolved that issue – both HTC Vive and Oculus Rift were available in South Coast Plaza.

Sadly, GeForce GTX 1070 and GTX 1080 were nowhere to be seen, at a big disappointment of several of our friends who flew in internationally. This was compounded by looking into Nvidia’s MSRP and the reality:

  • $379 – GeForce GTX 1070
  • $449 – GeForce GTX 1070 Founders Edition
  • $599 – GeForce GTX 1080
  • $699 – GeForce GTX 1080 Founders Edition

The reality is different: both the Nvidia GeForce GTX 1070 and Nvidia GeForce GTX 1080 are both listed as “Out of Stock” on Newegg, while Amazon search for GTX 1070 and GTX 1080 reveals quite the heavy price premium over the MSRP listed above. In fact, if you look at the prices on Amazon, you can see GTX 1070 trading as high as GTX 1080, and we’re not talking about Founders Edition cards.

Thus, our shopping trip ended with one HTC Vive, purchased at retail price, one Oculus Rift, purchasedĀ at retail price and zero GTX 1080. Now, with AMD announcing their ‘VR mainstream’ cards, we truly wonder will AMD fudge the product launch as well, or will they have availability of their $199, $229 and $299 Radeon RX 480 ($199 for 4GB, $229 for 8GB and $299 for custom PCB OC part from Sapphire)?

One last thing – if you pre-ordered Oculus Rift – just look for the closest Best Buy with Intel’s Retail Experience and snag yours. At MSRP. Kudos to Microsoft for in-store availability. Sadly, what might be the fastest VR experience just isn’t available on the market.

  • Munchy

    the whole 1080/107 price situation is sad. A company like ndvidia cant sulply a market at this stage speaks more about companies trying to rip people off than understocking, they knew this crap would happen and we all know it.
    truth be toled if the 1070 was 300-330 at this point id have bought one but if prices don’t come down till august ill be wating a nother 1-2 years to upgrade my 970, ofc unless amd can bring out a card that matches the 1070/1080 and does so while staying cool and quiet.

    • FlameWater

      I don’t get your argument, who’s putting a gun to your head to buy a $600 graphics card?

      • The Killswitch

        I don’t get YOUR argument. Who’s implying someone is putting a gun to someone’s head to buy a $600 graphics card?

        The point is, people are reasonably frustrated with the lack of supply, causing prices to spike. That’s it; we’re just stuck waiting longer than expected.

        • rickrude22

          I think that NVIDIA is doing their best to roll out as many as they can. With the RX480 coming out next week, they’re going to want to sell as many as possible before the consumers have an alternative. I know that the 1070/1080 and the RX480 are in different leagues, but Radeon is definitely going to be eating into NVIDIA’s sales with the $200-$250 price point.

      • Martin Jacob Wenzel

        No one is forcing us to guy a $600 graphics card. However, if you were building a PC now, as I am, and I’m in the States from my usual residence overseas in China, and I can’t get the best bang for my buck graphics card (1070), that is incredibly frustrating. So I either can’t finish my computer or I have to buy a 970 or 980, paying a similar price to the MSRP for the 1070 but getting far less performance

      • Adam85

        I just built my pic after years of not gaming. AMD have nothing to compete with the 1070 so it’s pretty much a gun to my head! Unless you know of a suitable alternative?

        • 14M4N0NYM0U5

          RX 480 in crossfire will give the 1080 a run for it’s money.

    • badsleepwalker86

      Same here, except my 970 is going into another build for my girlfriend, but until the stock gets normal and I can nab one for under 400 (I’m going for the lowest priced dual power plug card) im stuck and unhappy. But meh. Just me bitchin I guess

    • GTX1080

      Your expectations are sad. Nvidia clearly moved up the launch date of these cards AND demand for them is unprecedented in the previous history of high end GPU’s. These are the two most powerful GPU’s ont he market….

      If the 1070 was $50-80 below MSRP, you’d have bought one, LOL? That’s a pretty entitled perspective. Yeah, if they gave them away, I’d take 10 of them!

      So long as you’re patient you will get your GTX 1070, maybe even for $380. Otherwise, the GTX 980 TI’s prices have dropped as low as $400 and can be had right now for $410 after rebate on Newegg. And I’d imagine can be had at lower prices than that in the next month or two as 1070 stocks replenish.

  • David Cole

    Let be honest there is still a lot of old 900 Series and Titax X’s in the Channel. I am really beginning to think they did early release to get excitement up, but now giving the Channel a chance to move old inventory before making product completely available. So August would make sense. Glad I got my GTX 1070 the day it came out…

    • manicprogrammer

      I suspect you are correct on this. Seems pretty sensible in terms of supporting retailers but I wonder who would be buying a higher end card now that would not know about the Pascal cards? Will they really move any of those cards in the market that aren’t already sold?

    • OMNI

      I got “lucky’ through an expensive mistake. I thought that I would give AMD a try (haven’t since ATI) and wow was that a mistake. I bought a 930? for $300.00, what a clunky piece of shit so I took it back to Microcenter and luckily they had some MSI 1070s in stock for about $500.00 so I forked over the extra $200.00 and picked it up.
      Good card but the drivers need work as the latest Gforce drivers Bink playback is hosed but it runs games really well though. I can’t wait to get a 1060 for my workstation whenever there are some available.

  • Incognito Jay

    Wow the formatting sucks, a quarter of the page are useless side banners while the other quarter is a double column of right shifted links, yuck.

  • Sans Seraph

    The price situation is not sad, nor should it be a surprise to anyone. Why would Nvidia or the third party board manufacturers spend the money for more (or faster) manufacturing facilities now, when they’re going to have a surplus of cards in a few months (much like we’ve seen with consoles and their launches time and time again).

  • Tachyon

    this really pisses me off. they’re artificially delaying/limiting supply to drive up prices.

    Honestly, I think I’m done with nvidia for this cycle.

    Will be rooting for AMD to bring the game.

    What we really need is Valve to start producing their own graphics cards.

    • Jortiz3

      Nvidia knows they would make far more profit supplying the demand if they could. The already have 60% profit margins. Prices are high because demand is high and supply is constrained by technological reality, not by corporate greed and conspiracy.

      • Tachyon

        “supply is constrained by technological reality, not by corporate greed and conspiracy.”

        Well I call bullsh*t. If there were more competitors besides basically the nvidia overlord.. we’d be far better off. These guys are driven by profit to satisfy their shareholders. That’s their #1 priority and they have every incentive to pull this crap

        • Jortiz3

          As a shareholder, I would much rather them fill the demand as quickly as possible before the RX 480 comes out.

      • godisafairytale

        Aren’t you precious. It’s not a conspiracy when everyone does it, and when they pull this crap every year. Fool me once, shame on you. Fool me twice, shame on me.

        The hottest girl at school knows exactly how hot she is. You think she’s gonna give every broke-ass, obese, pimply loser a date just to be nice? Hell no! Only the richest, hottest, most cocky all star quarterbacks on the football team get to take her to prom. There’s no conspiracy going on, it’s just pragmatism. You want a date with the hottest girl? You better have a ton of money. And don’t act surprised when she gets bangs your kid brother in your bed and then gets drunk and pukes in your shoe.

        • Jortiz3

          If you use highschool logic to analyze financial markets, you will probably get screwed.

          • godisafairytale

            Nice try. Your straw man argument fails. This was an analogy, not “logic”. You can use whatever analogy you care to, or not. My assertion is still valid. The company with the greatest market share and highest demand will set its own prices and make its own launch strategy as it pleases. Nvidia has such a massive gap over its closest competitor – AMD, that it’s a monopoly in all but name. They know they have a stranglehold on the industry so they conjure up fake supply shortages and paper launches to whip the market into a buying frenzy and drive profits through the roof. Intel did the same with the fake Skylake launch, Apple did that for years with the iPhones, etc.

          • Jortiz3

            Now I understand what you are saying. Yes, it’s true, the closer to a monopoly, the more ability there is to set prices and supply. But to maximize profit, NVIDIA would have to produce far more units, which I was arguing it did not have the ability to do via its contract with TSMC, given TSMCs production issues, which since this discussion began have surfaced. It would be great for NVIDIA if there were enough pascal chips to supply every vendor, but there aren’t.

    • David Conner

      Lol, what did you expect! Their fans treated them bad over the 970 BS. Nobody but Nvidia truly knows if it was a honest mistake or not and worse, we all still enjoyed the card as it was. Talk about sinking our own ship in the name of greed. Now we live with these 9 series till they find ways to recoup that lost revenue. No one to blame but a shitty judge and greedy lawyer. What else comes out of California besides trash tho.

  • Hashtag Hipster

    AMD will not “fudge” the product launch. This is their big chance to save their company. We already have leaks that RX 480 product inventory looks good. Consumers looking to get their hands on this card on June 29th will not be disappointed. As opposed to the “paper launch” of the GTX 10 series lol.

  • Eric Wi

    It is about three months every cycle I’d rather just wait I got stuck with not my preferred brand of 970 last time. It barely fits in the case and isn’t as quiet but wasn’t going to spend more to replace something that worked.

  • Nicky Ox

    I hope you have realized that this “lack of cards” is only to help them sell as many 9xx GTX cards as possible, since they keep supplying with these models the e-stores..a “subtle” (not) trap like many from nvidia

  • Tyrann

    Did they release like 1 of these cards per store? It’s been out of stock/backordered since release…By the time they actually have stock the next gen will be out lol.

  • 14M4N0NYM0U5

    It’s bullshit. There is no shortage. nVidia is playing dirty once again. The same thing happened with 970/980. I will never buy nVidia again. The prices are retarded here in the Netherlands. GTX 1060 goes for almost 400 euro. That’s nearly double the price.