Yesterday, HTC VIVE announced a new initiative to advance arts and cultural initiatives using VR technology. Called VIVE Arts, this new program will inject millions of dollars into the development of VR installations in collaboration with organizations worldwide.
The new program will build upon HTC’s existing arts and cultural institution partnerships, which currently include London’s Royal Academy of Arts, Taipei’s National Palace Museum, Muséum national d’Histoire naturelle (French National Museum of Natural History) in Paris, Washington D.C.’s Newseum, and St. Petersburg’s Hermitage Museum.
In addition to being used in on-site VR installations, content developed under the program will be made available in the VIVEPORT app store. Over a dozen projects were released yesterday on VIVEPORT in conjunction with the VIVE Arts announcement.
“With the launch of VIVE Arts, we are driving Virtual Reality’s influence in art and providing access to our world’s cultural heritage,” said Joel Breton, vice president, VIVE Studios.
“We are empowering artists to create, and consumers to experience and interpret, art and culture in new ways,” he continued.
The next VIVE Arts project will be an integrated VR experience, opening on November 23rd, at the Tate Modern art gallery in London.
“We are thrilled to be working with HTC VIVE to bring a new and exciting digital experience to our visitors,” said Frances Morris, Director, Tate Modern.
“We are always looking to push creative boundaries and we think this will be a fantastic opportunity to give the public a different and in-depth understanding of this much-loved artist through new technology,” he continued.
Museums and other content creators interested in partnering with VIVE through this program can visit arts.vive.com for more information.