HTC, News, Virtual Reality (VR)

Nobel Prize-winning discoveries featured in new VR experience

Nobel Media and VR hardware manufacturer HTC Vive yesterday announced a new partnership that has culminated in the two organizations producing a VR experience entitled The Circadian Rhythm.

The VR experience, which will be shown for the first time during Nobel Week, helps viewers visualize the work of Jeffrey C. Hall, Michael Rosbash and Michael W. Young. The trio received this year’s Nobel Prize in Physiology or Medicine for their discovery of molecular mechanisms behind the circadian rhythm.

The announcement marks the first time a VR experience has been produced in conjunction with that Nobel Prize being awarded.

“Together, with HTC Vive, we are creating unique VR experiences that showcase important moments and lessons that the world can benefit from,” said Mattias Fyrenius, CEO Nobel Media.

The Circadian Rhythm is another great testament to how emerging technologies like VR can provide an unparalleled experience and moment of learning.

Those wishing to experience The Circadian Rhythm will be able to do so for free at the Nobel Museum or via Viveport starting next March.

“We believe that the mysteries of our physiology and the world of physics can best be explored when you experience the breakthrough achievements of Nobel Prize Laureates in VR,” said Rikard Steiber, President, Viveport.

“Imagine being in a cell and see the biological clock at work or at the beginning of time when the Big Bang happens,” he continued.

This news follows the launch last month of Vive Arts, a multi-million dollar program aimed at advancing the arts using VR technology.