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CES: uSens strives to bring augmented reality to billions of users

uSens, Inc. (www.usens.com) has launched uSensAR, a single camera, smartphone AR engine that is optimized for low-end cameras, sensors and IMUs. It utilizes computer vision, machine learning, SLAM, and smartphone hardware to bring high-performance Augmented Reality experiences to all Android smartphone users. (PRNewsfoto/uSens, Inc.)

HCI systems manufacturer uSens, Inc. announced the availability of uSensAr, a smartphone augmented reality engine, this week at CES 2018 in Las Vegas. uSensAR is designed to run optimally on lower-end Android hardware, including systems with lower-resolution cameras and comparatively underpowered CPUs.

“ARcore currently only serves about 30 million Android phones, which is just five percent of the entire Android smartphone ecosystem,” said Dr. Yue Fei, uSens CTO and co-founder.

The company indicated their platform could expand the reach of AR technologies to an estimated two billion smartphones.

“With the release of uSensAR, we are allowing developers, smartphone manufacturers, and content creators to build those AR experiences not just for iPhone, Pixel and Samsung S8 users… but for the entire Android ecosystem,” he continued.

The uSensAR platform will support Unity, C++ and Java. An SDK will be released by the middle of this year.

Concurrently, the company announced a partnership with Spreadtrum Communications, who will reportedly integrate uSens’ technology in their upcoming Spreadtrum SC9853 chipset platform. The partnership is expected to empower augmented reality for hundreds of millions of users.

Spreadtrum, a division of China-based Tsinghua Unigroup Ltd., is a fabless semiconductor company that specializes in creating mobile chipsets for feature phones, smartphones, and other consumer electronics.