Augmented Reality (AR), Breaking, Business, Gaming, News, Software Programs, Virtual Reality (VR), VR World

Advrty Designing Non-intrusive Advertising and Product Placement Platform

Advrty, a Swedish-based pioneer of disruptive advertising wants to offer a new avenue of monetization for virtual reality developers, which doesn’t involve full Field-of-View pop-up ads, according to Venturebeat.com. Instead, it’s a software overlay, advertising platform aimed toward designing and incorporating non-intrusive product placement. It’s still in beta. “Initially, think billboards, posters and product placements using images or video,” said CEO and co-founder Niklas Bakos. He also added that the most important thing is not to break immersion. Bakos said that their technology will be able to track where users are looking and what they’re interacting with. It is true that VR is bringing a

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Augmented Reality (AR), Breaking, Business, News, Smart Home, Smartphones, VR World

“IKEA Place” AR App Now Shows How Your KIVIK looks in the Daylight

Swedish-based furniture manufacturer IKEA is known for not just designing and manufacturing assemble-it-yourself furniture, but for being the pioneer of its kind by letting technology inform its business. According to Wired.com, there is a new app called Ikea Place that’s not just bringing Swedish shelves and tables to life in your living room, but also lets you put your sofa on the street if you feel like doing it. Previously, IKEA already had released a Catalog app with a similar 3D visualization tool, but the user interface was tiny and it required the physical paper catalog for it to work properly. “IKEA Place makes it

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Breaking, Business, Companies, Fintech, News, startups

Salesforce.com Invests in AI Employers

The venture wing of Salesforce.com Inc., is launching a USD $50 million fund to invest in start-ups creating or deploying Artificial Intelligence, the cloud computing firm disclosed today to Reuters. Salesforce, whose software helps businesses sell, market and track customer activity (Customer Relationship Management), has been increasing its use of AI since launching its ‘Einstein’ technology a year ago, which uses automation and data-driven features. Their CEO Marc Benioff explained that ability to consult with Einstein has made him a better CEO. “I have the ability to talk to Einstein and ask Einstein everything from product areas that I should be focusing on, geographies that

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Education, Entertainment, Gaming, News, Virtual Reality (VR), Wearables

Commodore 64 is getting VR-ed

While VR headsets like HTC Vive or the Oculus Rift require a somewhat expensive ‘VR-ready’ gaming PC, all you really might need to enjoy the pleasures of pure immersion are a battle-worn Commodore 64 and a 10 dollar pair of VR goggles. Yep, that’s right – a true Commodore 64 fan actually created a pair of virtual reality goggles for the classic 8-bit computer, that can be easily found for just a few dollars at thrift shops around the country. Jim_64 added an LCD display to a cheap pair of VR goggles that mirrors what’s seen on an old CRT TV connected to his Commodore 64.

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Breaking, Hardware, News, Virtual Reality (VR), VR World, Wearables, Wearables

19th Century “VR headset” Expected to be Auctioned for More than $2500

A “virtual reality” headset hand-crafted by Sir David Brewster, a Victorian instrument-maker from Dundee, Scotland – is to be offered for sale at an auction next week, according to The Times. The Brewster stereoscope gave the illusion of depth using the same optical technology as VR headsets. The device, made of walnut and satinwood, held two images side by side which, when observed through lenticular lenses, converged into a single three-dimensional image. It was developed by Sir David Brewster, a Scottish physicist, mathematician, astronomer, inventor, writer, historian of science and university principal. Most noted for his contributions to the field of optics, he studied the

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Augmented Reality (AR), Breaking, Business, Hardware, News, startups, Virtual Reality (VR)

Can Mystical Magic Leap Lure Singapore’s Temasek into its Net?

Magic Leap Inc., a Florida-based startup that’s raised more than $1.3 billion to build a wearable computing device, is trying to raise even more cash as it readies a long-awaited debut product. According to Bloomberg, one of the organizations that are most interested in investing is no other than Temasek Holdings Pte. Ltd., investment arm of Singapore’s government. As stated, they are thinking of taking part in a new financing round of more than $500 million, bringing Magic Leap valuation close to $6 billion. Magic Leap is a US startup that is working on a head-mounted virtual retinal display which superimposes computer-generated imagery over real world objects. Revolutionary approach calls

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Apple, Augmented Reality (AR), Breaking, Business, Event, Google, Hardware, iOS, Mobile, News, Smartphones

Apple iPhone 8, 8 Plus and iPhone X will Boost AR Market

iPhone X

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. announced a series of devices, including the new smartwatch “Watch Series 3”, iPhone 8 and 8 Plus (realistically, these are iPhone 7S and 7S Plus) refreshments, and the king of the event – a $1000 iPhone X (pronounced ten), with X marking 10th anniversary since iPhone 2G came to market. All three phones are powered by a powerful A11 Bionic SoC processor, bringing a set of next-generation features to all three phones, with Augmented Reality and FaceID perhaps being the most impressive ones. Augmented Reality, in that way, superimposes digital

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Breaking, Business, Education, Entertainment, Event, News, Samsung, startups, Virtual Reality (VR), Wearables

Virtual Winery: Meet the VR Tours Cuvee

GearVR Wine

Virtual Reality had, until recently largely been in the gaming and gambling consumer segment, followed by proliferation of 360 degree videos. Today, we can see many positive externalities happening in different spheres. We read how VR is seen as beneficial to health sector, banking industries, tourism, science, schools etc. It is a definite fact that this technology is moving to the mainstream. The likes of Audi, Coca-Cola and even The New York Times are all using VR for visual marketing, but what about matching Virtual Reality and the reality itself? Just as GoPro and YouTube achieved a symbiotic relationship, propelling both companies to the new

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Blockchain, Breaking, Business, Fintech, Microsoft, News, Technology Security, VR World

Big Business Moves into Blockchain: Acord, EY, Microsoft, Maersk

ACORD Solutions Group, accounting giant EY, technology giant Microsoft and the Maersk, the world’s largest shipping company have combined to launch the world’s first marine insurance blockchain platform. EY said that the distributed ledger will be used to capture information about shipments, risk and liability, and to help firms comply with insurance regulations. It will also ensure transparency across an interconnected network of clients, brokers, insurers and other third parties. “The reason we chose marine (insurance) as the starting point for this sort of market is mainly because of its complete inefficiency,” Shaun Crawford, global insurance leader at EY, told for CNBC. He added that

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Blockchain, Breaking, Business, Cryptocurrency, Education, Fintech, News, Technology Security

Why is Cryptocurrency under Scrutiny? Hawala Explained

Bitcoin

After the People’s Bank of China (PBoC) imposed a temporary rule that initial coin offerings (ICO) are illegal and that startups must refund all ICO investments to contributors, The Central Bank of Russia also said that it “monitors” the cryptocurrency market and is continuing to develop a regulatory framework for cryptocurrencies. There is a question though – what are central banks over the world exactly scared of? Russia’s central bank is against allowing cryptocurrencies or any related financial instruments within the Russian Federation. In that way, they reiterated statement from January 2014 which explicitly compared bitcoin to a “money surrogate”, rendering it illegal in the

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3D, Audio/Video, Breaking, Business, Entertainment, Event, Exclusive, Gaming, Graphics, Hardware, HTC, Microsoft, News, Oculus, Operating Systems, Software Programs, Virtual Reality (VR), VR World, Windows

Microsoft Prepares VR Partnerships for Windows 10 Holographic Edition

Last winter Microsoft announced that the company started working together with its PC hardware partners to develop headsets that support a mixed mode, between virtual and augmented reality. These headsets run a new version of Microsoft’s software called Windows Mixed Reality, a version of Windows that natively supports both augmented (AR) and virtual reality (VR) experiences. At the Internationale Funkausstellung Berlin, or IFA, the biggest annual consumer electronics trade fair in Europe which started last week, this software giant took the center stage. They said that they will include their “Windows Mixed Reality” in the upcoming Windows 10 Fall Creators Update (available from Oct 17).

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Asia Pacific (APAC), Breaking, Business, Global Politics, News, startups, Technology Security

Cryptocurrencies and ICO Under Increasing Scrutiny While Stars Move In

Just a day after China raised the  ban for  ICOs all together,  Hong Kong – the country that is a special administrative region of China – has voiced concern at the growth of ICO fundraising. “Those involved in an ICO need to be aware that some ICO structures may be subject to Hong Kong securities laws,” said Julia Leung of Hong Kong’s Securities and Futures Commission (SFC) . She also clarified that the regulations don’t simply apply to Hong Kong-based companies holding ICOs, but any entity worldwide that sells tokens to individuals based in Hong Kong. Just for a reminder, this week China’s central bank,  issued a statement criticizing ICOs

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Augmented Reality (AR), Breaking, Business, Entertainment, Event, News, Virtual Reality (VR)

Producer: VR is Not Competition for Cinema, It’s a New Dimension

Amal, 39, shimmered on the Venetian red carpet wearing a flowing purple frock while George, 56, looked dapper in a suit. The Clooney clan were earlier spotted taking a romantic boat trip on Venice’s iconic waterways and they also dined with Matt Damon and his wife Luciana Barroso during their Italian jaunt. Their stay in the picturesque Italian city for its annual film festival, just three months after Amal gave birth to twins. And while this sounds like another boring star report not usual for VR World – it actually isn’t so. It seems that VR industry is coming to their lives and, no ladies,

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Biotech, Breaking, Business, Education, Gaming, News, Oculus, Samsung, startups, Technology Security, Virtual Reality (VR), VR World

Can Sea Hero Quest VR Succeed in Fighting Mental Diseases?

Nowadays it’s perfectly normal to have a laptop on your desk, a tablet in your bag and a smart phone in your pocket. When you’re in the mood to play a game, you can – all you have to do is open the select app and start playing. Why wouldn’t we let this opportunities into our lives, not just for fun – but for solving health issues? Video games have been known to have a wide variety of effects on the mind of people. It hasn’t been long since Virtual Reality became a vital part of gaming industry as such. During the years of researching, studies had

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Augmented Reality (AR), Breaking, Entertainment, Google, Opinion, Smartphones, Virtual Reality (VR), VR World

VR Porn Still Shows Gender Discrimination

Recently, an adult entertainment studio asked me to comment on their Virtual Reality experiences from a female point of view. I thought to myself: Hell Yeah!  And girl was I wrong. It was everything but interesting and fun – and I was really in the mood sipping a glass of wine, comfortably seated in my chair, just waiting the whole thing to explode. Nothing. Zero. Nada. Let’s start from the very beginning. I tried Google Cardboard when a year ago and was pretty surprised how good it seemed to be. Back then I haven’t tried it on VR porn but more ‘innocent’ stuff as roller

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2014, Comic-Con, Event, Hardware, VR World

Computex Expanding into Cars and Fashion with Ford and Thermaltake

My first day at Computex Taipei 2014 went much better than I thought. No, really. It turned out that when you’re a (blonde) girl wearing a Google Glass on an event such as Computex, your ego just rises up to the sky. You know that feeling when everyone kindly smiles at you, nodding their heads and you feel like a freaking genius nodding them back. Yup, you feel like one of the crowd. To be honest, I hardly manage the difference between this and that graphic card or different motherboards. However, a 4K screen from the ‘ordinary’ one is easy to catch up. But it’s

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2014, Comic-Con, Event, Hardware, Opinion, Smart Home

Computex from a Woman’s Perspective, Part I

When I found out that I’m actually going to Computex Taipei 2014, my first thought was – well, nothing. The fact is that through all of my journalist years I’ve heard news bits about an IT conference that is held in Taiwan every year for the last 33 years. Somehow, I couldn’t imagine myself being actually there on that very spot. I’m aware that as for all of you BSN readers, I don’t have to explain what it’s all about. Somehow though, I still like to think that I’m not the only one who’s been IT ignorant so maybe this typically chick-lit text will find

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Business, Graphics, Hardware

Analyst firm downgrades NVDA stock

nVidia will soon announce its financial results for first quarter of 2009 [1Q’09] and Wall Street expects that the company will report higher results than nVidia’s original pre-announcement. Analyst firm Wedbush Morgan Securities went as far as stating that the company will be "significantly ahead of the Street". But, this is where the good news ends. Risks for 2Q involve nVidia’s trailing position in its switch to 40nm – analysts expect that the "damn the torpedoes, full speed ahead" approach on the GT300 architecture backfired on the volume 40nm parts, that are nothing else but yet another die-shrink of two year old G92 architecture. GT212,

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Business

WinDays 9: Forbes Forum weighs in on economical crisis and recovery

THe WinDays conference is usually one of those best-kept secrets in the business. Every year at the end of April, a small Mediterranean town of Opatija gets over-run by couple of thousand of tech professionals who usually enjoy good weather – not this time around, unfortunately. The Forbes Forum was particularly interesting this year, with the chairmen of Croatian Telecom, EuropaPressHolding, SenseConsulting, Microsoft Croatia and e-Croatia division of Croatian government.   Our American readers may need to take a good food for thought in the following statement by head of Croatian Telecom, Mr. Ivica Mudrinic: "At the start, I need to say that Croatian Telecom

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