Augmented Reality (AR), Companies, Entertainment, News

Take a AR Screenshot Photo with FC Bayern Stars

FC Bayern has launched an Augmented Reality feature that enables fans to create a mixed reality experience with its star players. The experience, which is one of the very first in soccer, enables users to view players anywhere in the world whether it’s at home or in Times Square, New York. Fans will be able to use their mobile device camera on any flat surface to make team captain Manuel Neuer or forward Arjen Robben appear, giving them the option to jump in and take a screenshot photo with the Bayern stars. Robben is an international star, having played for PSV Eindhoven, Chelsea, Real Madrid

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Augmented Reality (AR), Business, Companies, Entertainment, News, Virtual Reality (VR), VR World

Magic Leap Raises $502 Billions Driven by Temasek

Magic Leap, the still-in-stealth-mode company developing an augmented-reality headset, announced that it has raised $502 million in Series D equity funding, led by Singapore investment firm Temasek Holdings. The augmented reality company raised such a sum propelling their total venture funding to $1.9 billion. While that’s far less than Uber, Slack, and other tech unicorns, Magic Leap is special because it has no product to show for it -at least we haven’t still seen anything. “We’re excited to welcome Temasek and the other new investors in this round to the Magic Leap family,” Magic Leap founder and president Rony Abovitz said in a release. “We

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Augmented Reality (AR), Business, Companies, Microsoft, News, Virtual Reality (VR), VR World, Wearables, Windows

Microsoft Presenting Easy-To-Use Virtual Reality Experience

Microsoft is trying to nudge laptop and deskbound computers to interact with the three-dimensional world. The company on Tuesday started rolling out its latest bundle of updates to the Windows 10 operating system with features clustered around a bet that people will use their PCs to experience 3-D virtual worlds. Dubbed the Fall Creators Update, the package will make its way in waves to the more than 500 million Windows 10 users starting this week. Business users have the ability to delay updates. This technology “will forever unleash the creativity of people and organizations around the planet,” Alex Kipman, a Microsoft technical fellow working on Windows

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Augmented Reality (AR), Auto, Business, Companies, News, Tesla

AR Automotive Market Estimated to Reach $7.98 Billion

While many industries are beginning to embrace augmented reality, it’s really starting to come into its own in the automotive space. According to the International Trade Administration, the automotive industry accounts for roughly 3 to 3.5 percent of the United States gross domestic product. The augmented reality automotive market is estimated to grow at a CAGR of 30.31% during the forecast period, to reach $7.98 Billion in 2025. The base year for the PWC report is 2018 and the forecast period is 2020–2025. The market for augmented reality automotive applications is primarily driven by the increase in adoption of advanced driving assistance systems by OEMs across

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Augmented Reality (AR), Companies, Entertainment, Gaming, News, VR World

Beat that LeBron Shooting Hoops

On Monday, the NBA augmented reality (AR) app, NBA AR, was released, and it allows you to test your jump shot on a backboard and basketball court no matter where you are. In NBA AR, once you load the app, you get to choose your the team whose logo you wish to have emblazoned on your augmented court. Then you will be prompted to move your iPhone left and right around the spot you wish to place your court and backboard so the camera can scan your surroundings before plopping some AR hardwood before you. The game relies on Apple’s ARKit AR platform, restricting it to newer iPhone

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Augmented Reality (AR), Business, Companies, iOS, News, Operating Systems, press releases, Smartphones, VR World

Overstock updated iOS app for AR

American internet retailer Overstock.com Inc. updated its iOS app on Tuesday to enable shoppers to view thousands of products in augmented reality. The new functionality makes use of ARKit, a new Apple Inc. tool that aims to simplify the process for developers to add augmented reality capabilities to their apps. “Augmented reality is changing the way people shop for furniture and home goods forever,” said Overstock.com President Saum Noursalehi. “Shoppers no longer have to guess how a piece of furniture will fit in their room, or if a pattern will match their existing design style. Instead, they can use their phones to see the exact

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Artificial Intelligence, Augmented Reality (AR), Business, Companies, Entertainment, Event, , News, Oculus, Virtual Reality (VR), VR World

Facebook to Open AI Lab in Montreal

Facebook announced that in the future, they want to replace clicking buttons and tapping on screens with natural conversations. The idea, according to Mike Schroepfer, Facebook’s chief technology officer, is that users could ask Facebook for an update on a family member, the news or even to suggest a friend they haven’t seen in while they might want to catch up with. “I think of it as a full-time, 24/7 personal assistant that helps me stay connected with all the things I care about in the world. That is beyond the reach of current technology” Schroepfer said. Now, a Montreal-based team will be working to

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Augmented Reality (AR), Breaking, Business, Companies, , Mobile, News, Oculus, press releases, , Sony, Virtual Reality (VR), VR World, Wearables, Wearables

Zuckerberg Introduced new $199 Oculus Go

Facebooks very own CEO, Mark Zuckerberg introduced a new $199 headset, Oculus Go, and permanently cut the price for the flagship Rift to $399 as he talked up VR’s potential. “At every step along the way, the future is built by people who believe it can be better” he said. In a blog post, the company said the new price for its immersive headset will be available for a “limited time” as part of a summer sale. In January, Oculus co-founder Palmer Luckey said that even at the initial $599 price tag, the Rift headset didn’t offer Oculus a profit. This isn’t the first price drop

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Augmented Reality (AR), Business, Companies, News, Virtual Reality (VR), Wearables, Wearables

Upskill Hopes to Bring AR to Mainstream

Upskill wants to be the development platform for our smart glasses, regardless of the brand. This agnostic approach is fairly unusual for companies building augmented reality applications and it provides enterprises with a neutral way to build these applications to work across different smart glasses systems. GE, Coca-Cola, Johnson & Johnson, and Boeing are all Upskill customers that use the Skylight platform in conjunction with Google Glass. The AR market is booming, with Google Glass reborn and ABI Research expecting AR in enterprise applications to hit an inflection point in 2018, with a 227% CAGR. Also, a week ago, ABI Research announced that Augmented Reality (AR) logistics will account for

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Augmented Reality (AR), Companies, , News, Oculus, Virtual Reality (VR), VR World, Wearables

Mark Zuckerberg: It feels like We are Really in Puerto Rico

A cartoon version of Facebook’s CEO, Mark Zuckerberg, visited hurricane-damaged Puerto Rico on Monday, in a tone-deaf livestream that was part disaster tourism, part product promotion. The Facebook CEO conducted a brief, live 360-video broadcast in which he and Facebook’s head of social VR Rachel Franklin promoted the company’s upcoming Oculus Rift developer conference while also talking about the company’s humanitarian efforts. Cartoon avatars make plenty of sense for the typical use of Facebook Spaces, which is mostly just meant as a digital hangout spot for early adopters of the Oculus Rift. But not everyone seem to approve that kind of way to discuss hurricane relief efforts. “It feels like we’re

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Augmented Reality (AR), Business, Companies, Entertainment, Event, News, startups, Virtual Reality (VR), VR World, Wearables

Magic Leap and Madefire delivering VR Comic

Secretive augmented-reality start-up Magic Leap is partnering with online comic book publisher Madefire to deliver mixed reality comics to Magic Leap’s devices when they launch. According to Rolling Stone, the news sort of snuck out during a Friday night New York Comic-Con panel with a deliberately vague name: “The Future of Comics in New Realities.” Madefire already has VR apps for the Oculus Rift and Samsung Gear VR, but Magic Leap advisor Andy Lanning has revealed a couple of key differences at the con. The Magic Leap version will apparently feature spatial sound and comics will appear much crisper and more readable on it. So far, Magic

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Artificial Intelligence, Augmented Reality (AR), Back to School, Education, Google, News, Virtual Reality (VR), VR World

Thanks to VR, Teachers Could (Finally) become Millionares

Robot classroom assistants and virtual reality learning could see “celebrity teachers” make millions, experts claim. Technology is set to play a vital role in helping the 263 million children globally who are not in school, delegates at the annual Headmasters’ and Headmistresses’ Conference (HMC) heard. Mark Steed, the director of Dubai private school Jess, said the format was already being used by some teachers to offer global internet-based seminars, earning millions of pounds in the process. He pointed to a Korean teacher who offers online lessons on “cramming” learning and made $8m (£6m) in one year. Teachers in the Middle East , Egypt and UAE

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Analysis, Augmented Reality (AR), Biotech, Business, Companies, Entertainment, News, Oculus, startups, Virtual Reality (VR), VR World, Wearables

New VR Startups are Helping People with Phobias

In Oxford, according to the Guardian, there is a new startup that is trialling VR for all kinds of conditions, from phobias to pain management to post-traumatic stress disorder (PTSD). Can you imagine being professional war pilot and still be afraid of heights? Or, worse, to be afraid of something that cannot possibly harm you? I am scared of grasshoppers and moths. Not just scared. I don’t scream like a girl. If I see one on my building stairs, I’ll rather be jumping from the tenth floor. So yes, I’m really glad that people like Daniel Freeman exist. Freeman is a professor of clinical psychology

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Augmented Reality (AR), Business, Companies, News, Virtual Reality (VR), VR World, Wearables

Everysight Signs First Brand Athlete for its AR Smartglasses

Everysight, an augmented reality (AR) smartglass company, announced its first brand athlete, Chris McCormack (Macca), hailed by ESPN as “The World’s Fittest Athlete”. Everysight is the maker of Raptor AR smartglasses, which provide cyclists and triathletes with a competitive advantage that enhances training by providing them with the real-time information they need to transform into faster, fitter, and more efficient riders. “Everysight Raptor is a monumental leap forward that will revolutionize the way we consume and interact with information while training and racing. Once you’ve experienced Raptors, there’s no turning back – you’ll never want to ride without them. They are amazing, an absolute game-changer,”

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Apple, Augmented Reality (AR), Companies, News, VR World

Apple ARKit Shaking up Things for the Brands

Let’s face it: every time Apple introduces a new iPhone to the world – everybody knows! Apple has been exploring virtual reality and augmented reality technologies for more than 10 years based on patent filings, but with virtual and augmented reality exploding in popularity with the launch of their ARKit, Apple’s dabbling may be growing more serious and could lead to an actual product in the not-too-distant future. Its most recent releases, the iPhone 8 and iPhone X, have many people talking about the future of augmented reality and the way it will change the world. We’re not just talking about consumers here. All of the brands,

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Apple, Augmented Reality (AR), Business, Companies, , Google, News, startups, VR World

Let’s go to the Theatre – AR Version

Google Glass managed to make AR and it seemed inaccessible with limited applications and maximum privacy concerns. Now, simple AR apps like Pokemon Go and Snapchat have brought down consumer walls and made us see the fun side of the technology. Now that ARKit has launched on iOS 11 and Apple has effectively created a huge platform for AR on the iPhone overnight we can only see it expanding in terms of depth and breadth. Just to remember, ARKit is an augmented reality framework Apple introduced at WWDC ’17 that is compatible with iOS 11 iPhones and iPads. ARKit lets developers place digital objects in the real world by blending the

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Apple, Augmented Reality (AR), Business, Companies, Google, HTC, Microsoft, News, VR World

Digital marketing will grow to more than $162 billion

According to an International Data Corporation report, the digital reality market will grow from $5.2 billion last year to more than $162 billion in 2020. Corporate CEOs in any field would be hard-pressed to find a multibillion-dollar industry with an anticipated compound annual growth rate (CAGR) of 181.3% over the 2015–2020 forecast period in any sector other than digital reality. Also, established by HTC earlier this year, the Virtual Reality Venture Capital Alliance, or VRVCA, is an organisation comprising of VR-invested firms and companies who believe VR is the next big medium. With HTC at the forefront, the VRVCA has set aside US$12 billion to grow VR, with investments

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Augmented Reality (AR), Business, Companies, News, startups, Virtual Reality (VR), VR World

Curiscope VR managed to raise $1M in Kickstarter campaign

Curiscope, a U.K. augmented and virtual reality content startup, has raised a $1 million seed round led by LocalGlobe, the seed VC firm founded by Saul and Robin Klein. Ascension Ventures, Force over Mass, ustwo Adventure, and Richard Fearn also participated. The backing follows crowdfunding campaigns on Kickstarter and Indiegogo last year for the company’s The Virtuali-Tee product, an augmented reality experience that combines a t-shirt and app to let you explore part of the human body. Curiscope other’s product out in the wild is a virtual reality experience called Great White Sharks. Specifically, The Virtuali-Tee is described as a high-quality t-shirt, partnered with a free app,

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Augmented Reality (AR), Companies, Entertainment, , News, VR World

Snapchat Launches AR Art Platform

Snapchat plans to launch a new art initiative aimed at using augmented reality to feature art installations around the world. A countdown clock magically appeared, and a snippet of javascript underlying the page appears to confirm that the reveal is a collaboration with renowned artist and big Snapchat fan Jeff Koons. The only piece of art on the site is a photo of Central Park in New York City with people sitting about in an open lawn. However, dogged software engineer and Twitter user Jonah Grant uncovered the secret by setting his clock ahead. According to the screenshots, Snapchat is calling on artists to submit

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Analysis, Augmented Reality (AR), Business, Entertainment, , Google, HTC, News, Samsung, Sony, Virtual Reality (VR), VR World, Wearables

IDC: AR/VR Market Rising more than 100%

Worldwide revenues for the augmented reality and virtual reality (AR/VR) market are forecast to increase by 100% or more over each of the next four years, according to the latest update to the Worldwide Semiannual Augmented and Virtual Reality Spending Guide from the International Data Corporation (IDC).  Their forecast calls for the combined AR and VR headset market to reach 13.7 million units by the end of the year, and 81.2 million by 2021 with a compound growth rate of 56.1 percent. The majority of the market will belong to VR, which will account for nine out of 10 headsets until 2019, but AR will pick up

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