Apple, Augmented Reality (AR), News, Software Programs, Virtual Reality (VR), VR World

Apple adds VR features to Final Cut Pro

Apple this week announced a significant upgrade to its pro video editing app, Final Cut Pro X. Released contemporaneously with the new, high-performance iMac Pro, the application introduces a variety of new features, including 360-degree VR video editing and support for full-resolution 8K video. Also upgraded are Apple’s Motion and Compression applications. Motion is Apple’s companion app that is used for creating and editing motion graphics, titling, and composting, while Compressor is intended for video and media compression. Among the new VR-specific features in Final cut Pro X are 360-degree 2D or 3D titles; VR-specific blurs, glows and other effects; controls to assist in editing

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Android, Augmented Reality (AR), iOS, Mobile, News, OSx, Smartphones, , Tablets, VR World, Windows

Lens Studio lets anyone create AR effects for Snapchat

Snap, the company behind prominent messaging app Snapchat, has released Lens Studio, a software for producing augmented reality effects for still photos and videos. What used to be an in-house application is now in the hands of all who want to dabble in creating their own AR experiences for use in Snapchat. Lens Studio is Snap’s second app, and it’s available on Mac OS X and Windows. The release of this design platform is actually the most recent in a series of similar stories: Facebook opened its AR platform earlier this week, as well as Amazon earlier this month. With Lens Studio opening up to advertisers

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Apple, Augmented Reality (AR), Mobile, News, Smartphones, Tablets

“High-touch” fashion industry sees advent of AR technologies

The traditionally “high-touch” fashion industry is among the latest to embrace augmented reality, with the advent of Code and Craft’s new AR Product Catalog tool. The mobile app, which utilizes Apple’s ARKit technology, allows fashion vendors to showcase their collections in an augmented reality environment. The company says the technology allows them to replace the traditionally expensive sample interaction process with a “life-like 3D online showroom experience.” Women’s apparel brand Maggy London International is the first to pilot the new technology. Notably, the AR experience of the product catalog is also integrated into their ERP system, which allows viewers to access key product information such

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Augmented Reality (AR), , News, , VR World

Facebook’s AR Studio opens for all developers

In April of this year, Facebook opened up the AR Studio platform for in-house development of augmented reality applications. AR Studio boasts many features for developers, including face-tracking, real-time data integration, 3D rendering and more. Yesterday, the company finally opened the studio to all third-party developers who want to utilize it. If you aren’t too deep into the world of development, you may not immediately know why this matters. To put it in simple terms, big tech companies like Facebook opening up their tools to developers worldwide makes development cheaper and easier, especially for independent developers or studios that couldn’t otherwise afford to make these

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Augmented Reality (AR), News, Virtual Reality (VR), VR World

AirBNB exploring augmented and virtual reality

In a recent blog post, hospitality service company AirBNB discussed the role of augmented and virtual reality in their business. Citing the expansion of VR and AR technologies, the company sees opportunities to make travel easier and more engaging. On the pre-trip side, AirBNB indicated they are exploring ways to “allow people to connect with their destination, host, and co-travelers.” This could include more immersive location preview technologies, such as 360 degree photos and 3D scans — empowering prospective renters to immersively view properties. Further into the future, the company sees the possibility of weaving together VR experiences to allow customers to “share more than

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Apple, Artificial Intelligence, Augmented Reality (AR), Business, Companies, , Fintech, Google, Intel, Microsoft, News, Nvidia, Virtual Reality (VR)

Investors Guide: Investing in AI and AR Stocks is the New Gold

The year is coming to an end and if you were thinking about investing in tech companies – now may be the right time. The bullish market still lasts (eighth years in a row now), and this year was pretty good for investors despite the threats of a nuclear or potential trade war and/or crypto currencies rising . Through the end of November, the S&P 500 Index gained 21%. The Dow Jones Industrial Average was up 25%, and the Nasdaq Composite surged 27%. Big technology companies in the Nasdaq 100 Index, tracked by the popular QQQ ETF, have jumped 32% since January. Take AR for

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Augmented Reality (AR), Hardware, Mixed Reality (MR), News, Virtual Reality (VR), Windows

Acer releases first Windows Mixed Reality headset in India

Taiwan-based computer hardware manufacturer Acer this week introduced their Windows mixed reality headset to consumers in India. The announcement came at the conclusion of the Acer-sponsored Predator League gaming event in Bengaluru. The headset, which boasts a 2880 x 1440p resolution and up to 90 Hz refresh rate, was released in North America in early October. The headset also features a 13-foot cable. Pricing in India is not yet available, although will likely be near US pricing, which is approximately 19,200 Rs. given exchange rates at the time of this article. This is, notably, the first Windows MR headset to be made available in India.

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Artificial Intelligence, Augmented Reality (AR), Entertainment, Mixed Reality (MR), News, Virtual Reality (VR), VR World

VR, MR and AI features to play prominent role at Sundance Film Festival

Next year’s Sundance Film Festival will see a very prominent role for VR, MR and AI-centric productions, based on a media release by the Sundance Institute. More than twenty films, experiences and installations variously utilizing AI, MR, and VR technologies will be part of the upcoming festival, which runs from January 18 to 28, 2018, in Park City, Utah. The productions have been fostered as part of Sundance’s New Frontier initiative. Launched in 2007, it is directed at curating productions “at the convergence of film, art, media, live performance, music and technology.” This latest production batch follows from an open call for VR work earlier

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Apple, Augmented Reality (AR), Auto, Companies, News

You can now customize your new BMW i with ARKit

BMW is first brand to offer a configurator through Apple’s Augmented Reality app using ARKit with iOS 11. The BMW i Visualizer app allows you in that way, to select and customize a life-sized version of the BMW i3, i3s, or i8 car while in any location. Now customers in select markets can use their iPads and iPhones to to view real-size 3D renderings of BMW i cars like the i3 and i8. While the app is available in 17 countries already, there’s support for over 21 languages offered through it. “Our products are highly emotional vehicles which customers need to experience,” said Andrea Castronovo, BMW Group

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Apple, Augmented Reality (AR), Business, Companies, Education, Entertainment, News, Smartphones, Tablets

With Parker AR Bear kids learn through play

I guess many of us remember Tamagotchi or Furby. Those first tech-enhanced toys were already then thought of as a “parents nightmare”. They were blinking, beeping (often in the middle of the night), they needed batteries and sometimes they were a cause of a humongous amount of child tears (when mum accidentaly washed it). However, nowadays it’s easier to live (at least for parents). Parker: Your Augmented Reality Bear is a new iPad and iPhone-enhanced toy from Seedling. This charming bear is fully squeezable with no caveats: it doesn’t have any wires or batteries inside, and it won’t make a peep or start to glow

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Augmented Reality (AR), Gaming, iOS, Mobile, News, Smartphones, VR World

LEGO AR-Studio Brings Lego To Augmented Reality

LEGO AR-Studio is pretty great. There’s a bunch of reasons for this, but in light of fiascos like Battlefront II, AR-Studio successfully provides a kid-friendly experience for free, without any predatory microtransactions. That alone should earn it applause, especially when compared to the countless Android/iOS titles that exist almost solely to separate you from your hard-earned money, one dollar at a time. LEGO AR-Studio, in addition to having a good businesLs model, also seems like a genuinely fun game. It offers six popular virtual LEGO sets for people to play within Augmented Reality, and goes the extra mile by offering a variety of scripts and animations

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Apple, Augmented Reality (AR), Business, Companies, Google, Hardware, Microsoft, Military, News, VR World, Wearables

Apple Manufacturer Quanta Partners With Lumus For AR Displays

Quanta Computer Inc. is a manufacturing partner for Apple and many other hardware manufacturers in the PC/smartphone space. They’re one of the most important companies that consumers have never heard of. Recently,  they reached out to Lumus, an Israel-based business that designs displays for AR glasses and headsets. If you recall Google’s “Glass” project from a few years back (which included very limited shipments of Google Glasses), Lumus works on similar hardware and has been doing so for quite a while. In 2008, they sold the PD-18, one of the first AR glasses of its kind, and just a few years later they started producing hardware

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Augmented Reality (AR), Business, Companies, News

Starbucks Partners with Alibaba in Opening AR Roastery

China has surpassed U.S. as Starbucks‘ fastest growing market and also the second largest with opening one store in China every 15 hours. Starbucks already operates more than 3,000 stores in the country and 2,000 more by 2021. Focusing on China, Starbucks opened its 30,000 square-feet store, that is now their biggest cafe in the world, in Shanghai.  Customers at  this beautiful outlet settled on the West Nanjing Road shopping strip, now can watch beans being roasted, sample high-end brews and use a Starbucks augmented-reality digital app to interact with the store. The Shanghai Roastery will also be the first of Starbucks’ 27,000 locations worldwide,

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Augmented Reality (AR), Mobile, News, VR World

Mapbox Acquires Fitness AR

Mapbox, an open-source location data platform for mobile and web applications, recently acquired Fitness AR. For those who aren’t familiar with Mapbox, you’re probably familiar with the applications that utilize it: Lyft, Snapchat, and other popular apps all use Mapbox’s location services to power their applications. Fitness AR, meanwhile, is an iOS application that utilizes Apple’s ARKit, a framework for the development of augmented reality applications on iOS devices. Even prior to being acquired by Mapbox, Fitness AR made use of Mapbox to display map terrain within its application. This isn’t the only business that Mapbox has acquired in recent memory. In fact, it’s not

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Augmented Reality (AR), Business, Companies, Cryptocurrency, Entertainment, Gaming, News, press releases, Virtual Reality (VR)

Gameflip ICO Is Now Live with Target of 15,000 ETH

Following an oversubscribed and successful pre-ICO last month, Gameflip, the veteran Silicon Valley gaming marketplace, has officially launched its highly-anticipated ICO. Crypto and global media have been buzzing about Gameflip, which has been highlighted as a prime example of a successful Silicon Valley startup turned ICO. Gameflip’s digital goods marketplace has 2+ million gamers with millions of USD in transactions each month. With FLIP, its digital token and ecosystem, Gameflip is extending its proven marketplace onto the blockchain — creating significant value for gamers and game publishers. With 2 million registered gamers and 500,000 active monthly users, Gameflip is already the industry’s most comprehensive digital goods

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Amazon, Augmented Reality (AR), Cloud Computing, News, Virtual Reality (VR), VR World

Amazon launches Sumerian, a new VR/AR development platform

Amazon is one of the biggest names in tech, and this doesn’t stop with its status as a storefront. Another way Amazon has made its impact known is through its Amazon Web Services, which serve as a backend for applications worldwide. AWS offers server infrastructure and tools well beyond the scope of typical indie developers, and for this reason, it’s a favorite among enterprises and indies alike. So when Amazon makes an announcement in this space, everyone pays attention. Sumerian, software tools debuted by the retail giant, is an extension to the Amazon Web Services platform, and it focuses on the creation of virtual reality,

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Augmented Reality (AR), Business, Companies, Entertainment, News, Wearables

Through AR App You can now have your own unicorn

Did you ever wanted to know what it feels like to live with fairy-tale creatures that no one else can see? Syfy just might have the right show for you, and an augmented reality app to boot. We’re just a week away from the premiere of Happy!, SYFY’s (Full disclosure: SYFY WIRE‘s parent company) new series adapted from the comic book series by writer Grant Morrisson and artist Darick Robertson. The series follows Nick (Christopher Meloni), a former cop turned hitman who has descended into a self-destructive lifestyle. After a near death experience, he encounters an imaginary flying unicorn called Happy! (voiced by Patton Oswalt), who engages him in

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Augmented Reality (AR), Auto, Business, Companies, News, Nvidia, startups

Alibaba Backed WayRay won Grand Prize on AutoMobility LA’s Top Ten

The Swiss-based company WayRay that makes augmented reality for cars, won the grand prize in a start-up competition at the Los Angeles Auto Show on Tuesday. It’s augmented reality driving system makes a car’s windshield looking like an actual video game. WayRay made its way into this year’s Top Ten after being selected out of over 300 applicants thanks to its innovative approach to user experience design. After making it to the Top Three alongside an impressive group of innovative startups from around the world, including Ohio-based GhostWave and Israel’s Innoviz Technologies, they were named this year’s winner of the 2017 Top Ten Automotive Startups Competition. They developed holographic augmented-reality technologies for advanced

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Augmented Reality (AR), Auto, News, VR World

Nissan’s new AR experience to leverage the Star Wars universe

Nissan is poised to unveil an augmented reality experience throughout their North American showrooms that intends to educate customers on the automaker’s safety- and driving assistance-related technologies. The Nissan “See the Unseen” experience, which leverages characters from the Star Wars universe including stormtroopers and droids, will be rolled out by early December, preceding the upcoming release of Star Wars: The Last Jedi. “In our collaboration with Lucasfilm’s Star Wars: The Last Jedi, we have brought ‘Retail Theater’ to Nissan showrooms and found exciting ways to engage customers with a new world of technology,” explained Jeremy Tucker, vice president of Marketing for Nissan North America. “While

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Augmented Reality (AR), Dell, HP, HTC, News, Oculus, Sony, Virtual Reality (VR)

Global quarterly VR headset shipments achieve new record

Uptake of virtual reality hardware continues its upward trend, according to the latest numbers from independent market analysis firm, Canalys. In a report issued Monday, the company indicated that total global shipments of VR headsets set a new milestone, exceeding one million units during the just completed 3rd quarter. Meanwhile, Sony, Oculus, and HTC continue to dominate the VR hardware marketplace, with an 86% combined market share. One driver of headset acquisitions was a temporary-turned-permanent price cut by Oculus in Q3, who matched Playstation’s VR headset price point at $399. This precedes the upcoming release of Oculus’ $199 Go standalone headset, expected next year. “VR

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