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Blockchain, Business, Companies, Entertainment, Mobile, News, Sport

Leo Messi Becoming Brand Ambasador for Sirin Labs

Sirin Labs, the developer of the Solarin ultra-secure mobile phone, announced that it has signed up Barcelona star Lionel Messi as its brand ambassador. Except the Solarin, the company is now preparing to release an all-in-one PC, called Finney, for Blockchain enthusiasts that will make Blockchain integration much more user-friendly. Messi’s endorsement is meant to open up a wider audience for those who haven’t ever heard of Blockchain technology. In a promotional paid Facebook post, Messi said: “I am usually busy trying to decentralize defenses and after digging deeper into Blockchain and decentralized systems, I’m excited to join Sirin Labs as an ambassador to make

Artificial Intelligence, Business, Companies, Mobile, News, press releases

Drink Your Tequila From AI Interactive Bottle

Last week Astral Tequila (‘Astral’) introduced smart bottles of its award-winning spirit to engage with consumers in-store and deliver customized digital experiences with the tap of a smartphone. The AI interactive spirits bottles featuring NFC technology is said to be the first spirits bottle released in the US, and will be available from stores in California, Texas, Florida, New York, Illinois, New Jersey and Georgia. Astral is collaborating with NFC (near field communications) mobile marketing solutions provider and Thin Film Electronics ASA (‘Thinfilm’). The smart bottles of its tequila will utilize near field communication (NFC) technology to provide exclusive content to smartphone users. An NFC neck

Apple, Augmented Reality (AR), Business, Companies, Education, Entertainment, News, Smartphones, Tablets

With Parker AR Bear kids learn through play

I guess many of us remember Tamagotchi or Furby. Those first tech-enhanced toys were already then thought of as a “parents nightmare”. They were blinking, beeping (often in the middle of the night), they needed batteries and sometimes they were a cause of a humongous amount of child tears (when mum accidentaly washed it). However, nowadays it’s easier to live (at least for parents). Parker: Your Augmented Reality Bear is a new iPad and iPhone-enhanced toy from Seedling. This charming bear is fully squeezable with no caveats: it doesn’t have any wires or batteries inside, and it won’t make a peep or start to glow

Augmented Reality (AR), Gaming, iOS, Mobile, News, Smartphones, VR World

LEGO AR-Studio Brings Lego To Augmented Reality

LEGO AR-Studio is pretty great. There’s a bunch of reasons for this, but in light of fiascos like Battlefront II, AR-Studio successfully provides a kid-friendly experience for free, without any predatory microtransactions. That alone should earn it applause, especially when compared to the countless Android/iOS titles that exist almost solely to separate you from your hard-earned money, one dollar at a time. LEGO AR-Studio, in addition to having a good businesLs model, also seems like a genuinely fun game. It offers six popular virtual LEGO sets for people to play within Augmented Reality, and goes the extra mile by offering a variety of scripts and animations

Augmented Reality (AR), Mobile, News, VR World

Mapbox Acquires Fitness AR

Mapbox, an open-source location data platform for mobile and web applications, recently acquired Fitness AR. For those who aren’t familiar with Mapbox, you’re probably familiar with the applications that utilize it: Lyft, Snapchat, and other popular apps all use Mapbox’s location services to power their applications. Fitness AR, meanwhile, is an iOS application that utilizes Apple’s ARKit, a framework for the development of augmented reality applications on iOS devices. Even prior to being acquired by Mapbox, Fitness AR made use of Mapbox to display map terrain within its application. This isn’t the only business that Mapbox has acquired in recent memory. In fact, it’s not

Android, iOS, Mobile, News, Virtual Reality (VR)

Axonom brings CPQ-VR solution to mobile

Axonom, a provider of software that combines Configure Price Quote (CPQ) technology with VR, yesterday announced the release of their Powertrak VR Design Viewer for smartphones. The newly-released Powertrak VR Design Viewer builds upon Axonom’s foundation in non-mobile VR solutions for product configuration, configured product visualization, and room planning. “VR hardware tethered to a machine, like the HTC Vive, is very effective on the trade show floor but mobile VR can be used both on-site and shared to decision makers off-site,” said Mike Belongie, COO at Axonom. “It’s the most economical and compelling way to distribute immersive 3D product designs and floor space planning layouts

Android, Augmented Reality (AR), iOS, Mobile, News, Smartphones, Tablets, Virtual Reality (VR)

Mozilla Announces Mixed Reality Development Program

Mozilla unveiled a new development program and team that will build upon their existing work to bring VR and AR technologies to the web. The program will focus on the integration of devices, headsets, frameworks and toolsets to increase flexibility in VR/AR web development. The organization indicated that although they have been working in this space for over a year, this new team was formalized only in recent weeks. In their announcement, the organization pointed out that although there have been substantial developments this year in bringing VR/AR technologies to the web, there are still gaps in terms of cross-platform compatibility. Mozilla indicates their new

Companies, Intel, News, Virtual Reality (VR), VR World, Wearables

Intel and TNT partner to bring VR to basketball broadcasts

Chipmaker Intel and US-based television network TNT this week announced a partnership that will bring virtual reality to NBA fans, beginning with the 2018 NBA All-Star Game. The companies intend to use Intel’s True VR camera technology to enable fans to watch NBA games from multiple perspectives. This will allow viewers to virtually place themselves in a range of vantage points, including high in the stands and at courtside. Intel and TNT indicated this will provide an opportunity for those who cannot attend games in person to have what is essentially an in-the-stadium experience. In their announcement, the companies also said they will be using

Entertainment, Mobile, News, Smartphones, VR World

Stranger Things Season 2 Gets An AR Snapchat Tie-In

Did you hear? Stranger Things Season 2 is out, and Snapchat has apparently implemented a full AR tie-in for its release. Snapchat has offered various filters for some time now, but with the addition of world lenses (made late last year), the application is now capable of light augmented reality experiences. Most world lenses for Snapchat aren’t very interactive and are just a way to line up a cool Snap or two. The new Stranger Things-themed world lenses, however, allow you to interact with the iconic lights from Joyce Byers’ living room. Tapping different items in the AR recreation of this location from Stranger Things,

Augmented Reality (AR), Business, Companies, iOS, News, Operating Systems, press releases, Smartphones, VR World

Overstock updated iOS app for AR

American internet retailer Overstock.com Inc. updated its iOS app on Tuesday to enable shoppers to view thousands of products in augmented reality. The new functionality makes use of ARKit, a new Apple Inc. tool that aims to simplify the process for developers to add augmented reality capabilities to their apps. “Augmented reality is changing the way people shop for furniture and home goods forever,” said Overstock.com President Saum Noursalehi. “Shoppers no longer have to guess how a piece of furniture will fit in their room, or if a pattern will match their existing design style. Instead, they can use their phones to see the exact

Augmented Reality (AR), Breaking, Business, Companies, Facebook, Mobile, News, Oculus, press releases, Social Media, Sony, Virtual Reality (VR), VR World, Wearables, Wearables

Zuckerberg Introduced new $199 Oculus Go

Facebooks very own CEO, Mark Zuckerberg introduced a new $199 headset, Oculus Go, and permanently cut the price for the flagship Rift to $399 as he talked up VR’s potential. “At every step along the way, the future is built by people who believe it can be better” he said. In a blog post, the company said the new price for its immersive headset will be available for a “limited time” as part of a summer sale. In January, Oculus co-founder Palmer Luckey said that even at the initial $599 price tag, the Rift headset didn’t offer Oculus a profit. This isn’t the first price drop

Augmented Reality (AR), Business, Companies, News, Virtual Reality (VR), Wearables, Wearables

Upskill Hopes to Bring AR to Mainstream

Upskill wants to be the development platform for our smart glasses, regardless of the brand. This agnostic approach is fairly unusual for companies building augmented reality applications and it provides enterprises with a neutral way to build these applications to work across different smart glasses systems. GE, Coca-Cola, Johnson & Johnson, and Boeing are all Upskill customers that use the Skylight platform in conjunction with Google Glass. The AR market is booming, with Google Glass reborn and ABI Research expecting AR in enterprise applications to hit an inflection point in 2018, with a 227% CAGR. Also, a week ago, ABI Research announced that Augmented Reality (AR) logistics will account for

Amazon, Artificial Intelligence, Augmented Reality (AR), Companies, Entertainment, Mobile, News, Operating Systems, VR World, Wearables

Amazon Wants You to Wake up and Travel with Alexa

Amazon, hoping to replicate the success of its Echo device, is poised to extend its eyes and ears into every part of your life with the launch of new voice-controlled and camera-equipped Alexa devices designed for bedrooms, living rooms and even your car. Amazon prides itself on its almost pathological focus on what its customers want, rather than what its competitors are doing. But its new Alexa products are clearly a response, at least in part, to new smart speaker offerings from Google and Apple. Amazon is betting that it can defend its franchise by using an old trick – aggressive pricing – and by finding ways

Business, Entertainment, Google, News, Smartphones, Virtual Reality (VR), VR World, Wearables, Wearables

Google Enables to Browse the Web in VR with Chrome

Virtual reality is something every gamer is talking about. Sure it’s great to win wars, fly in a space or kill a handful of zombies but, what about everyday usage for not-so-gaming population? Google (who else) is working rapidly on transforming the way we experience the everyday stuff – like watching movies or browsing the web. At Google’s I/O developer conference in May, the company announced that it was working on a VR version of Chrome (Chrome 61) that could work in Daydream. Last week, Chrome development team member and “happiness evangelist” François Beaufort announced that the first set of features are now ready for

Augmented Reality (AR), Breaking, Business, News, Smart Home, Smartphones, VR World

“IKEA Place” AR App Now Shows How Your KIVIK looks in the Daylight

Swedish-based furniture manufacturer IKEA is known for not just designing and manufacturing assemble-it-yourself furniture, but for being the pioneer of its kind by letting technology inform its business. According to Wired.com, there is a new app called Ikea Place that’s not just bringing Swedish shelves and tables to life in your living room, but also lets you put your sofa on the street if you feel like doing it. Previously, IKEA already had released a Catalog app with a similar 3D visualization tool, but the user interface was tiny and it required the physical paper catalog for it to work properly. “IKEA Place makes it

Breaking, Hardware, News, Virtual Reality (VR), VR World, Wearables, Wearables

19th Century “VR headset” Expected to be Auctioned for More than $2500

A “virtual reality” headset hand-crafted by Sir David Brewster, a Victorian instrument-maker from Dundee, Scotland – is to be offered for sale at an auction next week, according to The Times. The Brewster stereoscope gave the illusion of depth using the same optical technology as VR headsets. The device, made of walnut and satinwood, held two images side by side which, when observed through lenticular lenses, converged into a single three-dimensional image. It was developed by Sir David Brewster, a Scottish physicist, mathematician, astronomer, inventor, writer, historian of science and university principal. Most noted for his contributions to the field of optics, he studied the

Apple, Augmented Reality (AR), Breaking, Business, Event, Google, Hardware, iOS, Mobile, News, Smartphones

Apple iPhone 8, 8 Plus and iPhone X will Boost AR Market

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. announced a series of devices, including the new smartwatch “Watch Series 3”, iPhone 8 and 8 Plus (realistically, these are iPhone 7S and 7S Plus) refreshments, and the king of the event – a $1000 iPhone X (pronounced ten), with X marking 10th anniversary since iPhone 2G came to market. All three phones are powered by a powerful A11 Bionic SoC processor, bringing a set of next-generation features to all three phones, with Augmented Reality and FaceID perhaps being the most impressive ones. Augmented Reality, in that way, superimposes digital

Breaking, Entertainment, Gaming, Hardware, Mobile, News, Smartphones, Virtual Reality (VR), VR World, Wearables

Hollywood and Stephen King Reinvent Fear with IT Horror VR Experience

Hollywood content factory is kicking into high gear when it comes to VR Experiences. After IMAX launched its VR arcades, and a $50 million content fund. The Void came to life promising spectacular multiplayer experiences, and their Ghostbusters VR experience is to dream off. However, there’s new field of VR entertainment coming… scaring the c**p out of you. Stephen King’s IT is coming back into the movie theaters, and this time around the effects are created to give you a proper fright. In order to capture as much audience as possible, Stephen King and Twentieth Century Fox teamed up to bring a scary VR experience

Audio/Video, Augmented Reality (AR), Breaking, Hardware, Mobile, Mobile World Congress, News, Qualcomm, Smartphones, Virtual Reality (VR), Wearables

Qualcomm Unveils Depth Sensing Spectra Module Camera

Qualcomm’s AR/VR efforts are accelerating. Following the launch of stand-alone Vive with Snapdragon VR 835 platform, the company launched Spectra ISP camera module for smartphone and headset manufacturers. Goal is to enable several new features which may be the key to simplification of how users around the world use their smartphones and headsets. While we mostly know Qualcomm as the manufacturer of Snapdragon processors, the company is also leading manufacturer of image processing systems, i.e. cameras. Second generation Spectra ISP proves that leadership with innovations such as active or passive depth sensing and biometric recognition (iris scan, facial features) – enabling future smart devices to

Business, Entertainment, Gaming, News, startups, Virtual Reality (VR), VR World, Wearables, Wearables

Disneyland Goes VR with Star Wars Experience

During the “great entertainment war,” The Walt Disney Company faced a challenge from the Dalian Wanda Group and decided to go all out on its properties and super-charge the connection between its franchises and entertainment parks. Disney figured that all that it needs to ride the storm is accelerate the production of new content, as well as enhance interactivity between visitors and its content. We already reported on Guardians of the Galaxy in VR, now the time has come for Star Wars and the new VR multiplayer experience called Secrets of the Empire. Star Wars: Secrets of the Empire puts a number of players inside