While Nurulize isn’t a household name like Crytek, Epic Games, Unity. Atom View and Nu Design aren’t as recognizable as Cryengine, Unity or Unreal Engine. Yet, this rising software developer believes it created a content creation engine which will improve the way content creators port their creations into conventional and new mediums. At the opening day of Siggraph, Nurulize launched Atom View and Nu Design, tools designed to accelerate the workflow and usage of the same digital assets in off-line post-production and real-time rendering. While it sounds like search for the holy grail of content creation, Hollywood experienced quite the revolution over the past couple
VRX 2017 Conference Brings an All Star Cast
VRX 2017, one of world’s premier conferences on the subject of business and technology needed for Virtual Reality, announced the first speakers for a two day event. The conference takes place on December 7th and 8th in San Francisco Marriott Marquis. There’s no doubt that the announcements made on this conference might be the clearest direction where VR/MR/AR are heading as an industry, as it will happen after Microsoft Windows 10 Mixed Reality launches, as well as seeing the first sales results of next generation Oculus Rift headset. The conference is organized by VR Intelligence, London-based firm whose leaders don’t hide that there’s an inflation of
McLaren F1 Team Competition is Looking for the Fastest Gamer
Since the beginning of racing games, virtual racers are trying to be better and faster with each and every stage. I can still remember the first NFS and Midnight Club games, different Grand Prix titles and all the time, it was about competing against my friends. Looking into the typically closed world of Formula One, or F1 for short, we’re quite delighted to see how McLaren F1 Team decided to step up a notch. The racing team partnered with Logitech G (gaming division) and have launched an EGaming competition in order to find the best simulation racing gamer in the world. The winner will be offered a
SkyScale Announces the World’s Fastest Cloud Computing Service
At the GPU Technology Conference, SkyScale announced the launch of its world-class, ultra-fast multi-GPU hardware platforms in the cloud, available for lease to customers desiring the fastest performance available as a service anywhere on the globe. But for the beggining, who is SkyScale? Just a week ago, One Stop Systems spun off SkyScale as their wholly-owned subsidiary, with the target being to create a world-class environment for their customers. This way, OSS and SkyScale have a production environment with a functional data center on-site, and when they develop the next generation of GPU compute, or flash storage systems, they can compare it with a production
NVIDIA Announces Bigger, Better Toolkit for VR Developers
GPU Technology Conference 2017 is premier, NVIDIA just announced first set of VR news coming from the conference. Maybe the highlight of today is that the company is releasing VRWorks Audio and 360 Video software development kits. With this move NVIDIA is making VR more immersive, and VR development easier. So lets recap all that came to our knowledge today: VRWorks is a comprehensive suite of APIs, libraries, and engines that enable application and headset developers to create amazing virtual reality experiences. It enables a new level of presence by bringing physically realistic visuals, sound, touch interactions, and simulated environments to virtual reality. Key components of VRWorks are being
CeBIT Pushes a Hard Reset Button, Relaunching June 2018
Ever since Mobile World Congress slotted in between GDC in San Francisco and CeBIT in Hannover, CeBIT as a show started to loose its shine. This was also largely helped by the fact that Hannover is not so easy to get to, sold-out hotel capacity created an AirBnB industry more than a decade before actual AirBnB came to its existence and suger comes in the end – the conference was often marred by German pre-spring weather, leading us to call CeBIT – SnoBIT. With the number of visitors dropping from 700,000 in early years of 21st century to as low as 200,000 in 2016, the conference
NSFW: Miss Nanai Moans in English
From the dawn of entertainment, the destiny of standards was often taken in hand by the Adult Entertainment industry. While frowned up in the West, several countries in the Far East have a much more relaxed attitude towards such forms of entertainment. That is probably due to the fact that they’re a highly regulated industry – more so than alcohol and tobacco, for example. Just like VHS, DVD and the online content streaming, adult entertainment is making inroads into Virtual Reality, with one of leading publishers launching their content in English. VRJCC is a Japan based indie group that produced “Let’s Play With Nanai!” claiming to
National Geographic Launches a VR Studio
When National Geographic Society announced it is ‘selling out’ and forming a joint-venture with Rupert Murdoch-owned 21st Century Fox, the clash of mentalities between the two could not be greater: proving the climate change from one side, and denying the climate change from another side. Yet, the development of content on National Geographic hasn’t changed (yet), and new shows planned for 2016-2017 only prove NatGeo content is here to stay. In a recent press release, National Geographic announced new ways to experience the content produced by the company. The first NewFronts slate after the joint venture announcement brings a new approach to content, erasing borders between traditional TV programming and
SPEC Benchmark Puts Cloud Computing to a Test
Many Cloud providers claim their service is the best for your cloud computing needs. IaaS (Infrastructure as a Service) is a hotbed of computing for the better part of last decade, and we’re seeing the revenue and profit numbers delivered by Amazon, Google, Microsoft and others. The rise of IaaS is also one of key reasons why Dell went on a bend in order to acquire EMC, and many others. Measuring the performance of infrastructure is a critical task, and this is where SPEC, an industry consortium comes along. Standard Performance Evaluation Corporation i.e. SPEC creates benchmarks based on real-world workloads, from professional / commercial graphics in
AMD is Finally Fabless, Dead Certain to Secure a Profit in Q2 2016
When Advanced Micro Devices (AMD) announced its first quarter 2016 results, the company executives stated that they’re on track towards return to profitability in the second quarter of this year. In Q1 2016, the company suffered a $109 million loss on $832 million revenue, during a silent quarter stifled with the lack of orders (post-holiday blues in the West meets Lunar New Year two-week slowdown). The announcement of the Chinese Joint-Venture which might lead to AMD enterprise x86 processors becoming a standard feature in Chinese government institutions is going to earn company much more than the $293 million licensing fee, as AMD now has access to a plethora of R&D grants
CryTek’s VR First Initiative Forms a Partnership with IEEE
Crytek’s VR First initiative officially launched during the 2016 Game Developers Conference, and this non-profit academic movement is starting to gather steam. After forming the partnerships with initial companies, VR First initiative is expanding with industrial associations such as the Institute of Electrical and Electronics Engineers (IEEE). “Providing laboratories at Universities and Colleges where students can learn and create using state-of-the-art VR tools will be important to prepare the next generation of innovators who will make these technologies a part of our daily lives.” said Tom Coughlin, Director of the IEEE Region 6 and Chair of the IEEE Consumer Electronics Society Future Directions Committee. Earlier this year, Frankfurt
Samsung First to 10nm, Launches New DDR4 Memory
Samsung Electronics, world’s largest semiconductor manufacturer (according to SIA) just won the race to 10 nanometer (10nm-class) process by launching DDR4 SDRAM memory chips which utilize the new process node. However, this ’10nm-class’ is not exactly precise 10nm, as the distance between the cells / transistors can vary between 10-19nm. If you’re in the semiconductor industry, this will not be surprising as Intel’s famous 22nm process was considered 26-28nm process. The new DDR4 memory chips come in 8Gbit (1GB) capacity, supporting the frequency of up to 3.2 GHz (1.6 GHz in DDR mode). At the same time, power consumption is reduced by 10% when compared to
10 Ways NVIDIA is Making VR a Reality
We received a news release from NVIDIA which explains the company efforts on driving the Virtual Reality. On Game Developers Conference, NVIDIA unleased VRWorks – its Software Development Kit (SDK) for developing VR experiences on GeForce and Tegra hardware. In a way, the battle will heat up between different software development packages, especially between AMD’s LiquidVR, a continuation of Mantle API development, and NVIDIA’s GameWorks / VRWorks. VRWorks is a successor to GameWorks VR, which the company debuted last year – and presents a shift in thinking from gaming titles only into wholesome experiences (VR gaming, VR education, VR experiences, VR videos). We are providing you with
Valve Announces The Lab, New VR Experience
Valve Corporation sent out a short press release citing that SteamVR Benchmark is not the only piece of VR software the company is working on. During the next week’s Game Developer’s Conference, the company plans to introduce a compilation of different VR demos, targeting their SteamVR platform (read: HTC Vive). Without further adue, this is the press release in its entirety: “VALVE ANNOUNCES THE LAB March 7, 2016 — Valve has announced plans to debut “The Lab,” a compilation of new VR experiments, at next week’s Game Developers Conference in San Francisco, CA. Set in a pocket universe of Aperture Science, “The Lab” offers multiple ways
AMD Enhances its Desktop Processor line up
AMD announced new additions to its 2016 Desktop processor family, offering increasingly powerful processor options available for anyone seeking outstanding gameplay and power efficiency for their desktop PC. AMD refreshed their lineup with what is their fastest desktop APU released to date, a powerful Athlon X4 and joined by the powerful A10-7870K now comes with the new, near-silent 125W AMD thermal solution featuring the same capable hardware and performance of the Wraith Cooler, without the illuminated shroud. AMD A10-7890K Setting a new APU Standard, the new AMD A10-7890K is the fastest AMD desktop APU released to date, with 1.02 TFLOPS of single-precision compute performance (theoretical figure). This