Auto, News, Virtual Reality (VR)

Kia uses VR to market their new Stinger sports sedan

Kia Motors America has incorporated a virtual reality experience into its marketing efforts for their new Kia Stinger sports car. Visitors to the North American International Auto Show (NAIAS) in Detroit, which runs from January 13-28, will be among the first to experience what the company is referring to as a “four-dimension virtual reality test drive” of the new vehicle. The company says the 360-degree test drive experience immerses drivers in real-world environments, while also adding haptic feedback. The result is that one can “feel the speed, agility, responsiveness and handling” of the vehicle, while virtually driving in California’s Big Sur, through the South of

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