While Snapchat has the following and growth metrics that would be sure to make most app developers jealous, it does have one problem: it doesn’t appear yet to be making any money. For the investors behind Snapchat Inc., monetizing the incredibly popular app is no doubt a priority. But how will this be done? Likely a combination of sponsored content and data-driven advertising. Snapchat by its own admission has 30 million users, 50% of those are aged 13-17, and as they send over 700 million photos a day Snapchat gathers all kinds of data on them. Crunched into something marketable, Snapchat could easily prove the
