Apple, Breaking, Business, Companies, News, startups, Virtual Reality (VR), Wearables

Apple Acquires VR Headset Company Vrvana

Apple recently purchased Vrvana, a startup company that developed an augmented reality headset called Totem, reports TechCrunch. Two sources with knowledge of the deal confirmed the acquisition, but Apple declined to comment and did not provide its usual acquisition statement. Apple did not deny the story, though, and several employees who were previously with Vrvana are now with Apple. The price of aquisition is supposed to be around $30 million. It sure is no secret that Apple was interested in creating an augmented reality headset, and has been looking to create one for release sometime in 2020. Now the company may have gotten a bit of a jump

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Apple, Augmented Reality (AR), Hardware, Rumors, Virtual Reality (VR), VR World

More hints emerge about Apple’s AR effort

While the web is perennially rife with speculation about Apple’s plans to develop a hardware device in the AR/VR space, a somewhat under-the-radar story out of Taiwan may shed a bit more light on the company’s plans. As reported by the Nikkei Asian Review, one of Apple’s supply chain partners, MacBook and Watch assembler Quanta Computer, hinted during their most recent earnings conference call that they may be playing a significant role in the development of an augmented reality device. Reportedly, such a device built by Quanta would be released no later than 2019. Although Quanta executives did not state for whom they would be

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Apple, Artificial Intelligence, Business, Companies, Entertainment, News

Hitting it Big with Apple: MekaMon, the Robot is in Stores

Bristol-based start-up Reach Robotics will announce today that it’s won a crucial deal with Apple which will see the US technology giant promote its MekaMon robot in its stores and online in the run-up to Christmas. The robots are upgradable and customizable with detachable legs, shields, and weapons. They feature four IR sensors, so the robot can measure distance and location and also accurately track and attack opponents. The robot can also flip on its back and stabilize rather quickly. Each robot weighs around 2.2 pounds, with a dimension of 11.8 x 11.8 x 5.9 inches. The toy connects to the smartphone app through Bluetooth,

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Apple, Augmented Reality (AR), Business, Companies, Entertainment, iOS, News

Vogue and Apple Creating AR Fashion for iPhoneX

American Vogue has partnered with Apple to create an augmented reality-powered iPhone feature, available exclusively on the newly launched iPhone X on December 1. “The Vogue Effect” iMessage extension uses the front-facing camera’s Face ID to create a multi-dimensional filter like those on Snapchat and Instagram. iPhone X users need to download Vogue’s app in order to access the filters, but it can be applied directly via iMessage once installed. Arlie Sisson, vice president of emerging products at Condé Nast said: “This is experimentation, leveraging technology and pushing our creativity in new ways.It’s unexpected, but it makes sense because [leading] is what we do best.” Vogue

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Apple, Augmented Reality (AR), Business, Companies, Entertainment, News

Tim Cook: Augmented Reality Will Change Everything

Apple CEO Tim Cook just added himself to the list of Silicon Valley technologists who believe in the transformative power of augmented reality, saying it’s going to “change everything.” “There are already over 1,000 apps with powerful AR features in our App Store today, with developers creating amazing new experiences in virtually every category of apps aimed at consumers, students and business users alike. I see things that consumers will love on the gaming side and the entertainment side. I see business-related AR apps as well. They’re going to be great for productivity and between small and large business.” “In terms of monetization of AR/VR, we focus first and

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Amazon, Apple, Artificial Intelligence, Business, Companies, Entertainment, Google, Hardware, Microsoft, News, Smart Home, VR World

Amazon willing to team up with Apple and Google

Amazon.com Inc. is willing to team up with competitors Apple Inc. and Alphabet Inc.’s Google if it would help improve customers’ experience with its Alexa voice-activated virtual assistant, an executive working on the platform said. The online retailer, which is already working with Microsoft Corp. on productivity features for Alexa such as calendar interactions, will put the user first in pursuit of any other partnerships, said Toni Reid, Amazon’s vice president of Alexa and Echo devices, who has been on the team since 2014. Just a few weeks ago, Apple was hiring brand new software engineers in Cambridge to help improve its Siri service. Sensing

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Apple, Augmented Reality (AR), Companies, News, VR World

Apple ARKit Shaking up Things for the Brands

Let’s face it: every time Apple introduces a new iPhone to the world – everybody knows! Apple has been exploring virtual reality and augmented reality technologies for more than 10 years based on patent filings, but with virtual and augmented reality exploding in popularity with the launch of their ARKit, Apple’s dabbling may be growing more serious and could lead to an actual product in the not-too-distant future. Its most recent releases, the iPhone 8 and iPhone X, have many people talking about the future of augmented reality and the way it will change the world. We’re not just talking about consumers here. All of the brands,

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Apple, Augmented Reality (AR), Business, Companies, Google, HTC, Microsoft, News, VR World

Digital marketing will grow to more than $162 billion

According to an International Data Corporation report, the digital reality market will grow from $5.2 billion last year to more than $162 billion in 2020. Corporate CEOs in any field would be hard-pressed to find a multibillion-dollar industry with an anticipated compound annual growth rate (CAGR) of 181.3% over the 2015–2020 forecast period in any sector other than digital reality. Also, established by HTC earlier this year, the Virtual Reality Venture Capital Alliance, or VRVCA, is an organisation comprising of VR-invested firms and companies who believe VR is the next big medium. With HTC at the forefront, the VRVCA has set aside US$12 billion to grow VR, with investments

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Business, Companies, Entertainment, News, VR World

Burberry Integrates Apple AR Tech into its Fashion App

Burberry

Burberry Group Plc is the latest luxury brand to experiment with augmented reality, adding technology from Apple Inc. to its smartphone app as fashion retailers race to find new ways to engage with big spenders online. During the London Fashion Week, the ‘shopability’ (yes, it’s a word) of the show was promoted heavily this season on Facebook Messenger, where both Burberry and Tommy Hilfiger introduced chatbots powered by artificial intelligence. Users could explore both collections via all manner of additional content, including a behind-the-scenes look at life with Gigi Hadid, and a journey through a gamified maze with the models from Burberry. From there they were given nudges to

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Augmented Reality (AR), Breaking, Business, News, Smart Home, Smartphones, VR World

“IKEA Place” AR App Now Shows How Your KIVIK looks in the Daylight

Swedish-based furniture manufacturer IKEA is known for not just designing and manufacturing assemble-it-yourself furniture, but for being the pioneer of its kind by letting technology inform its business. According to Wired.com, there is a new app called Ikea Place that’s not just bringing Swedish shelves and tables to life in your living room, but also lets you put your sofa on the street if you feel like doing it. Previously, IKEA already had released a Catalog app with a similar 3D visualization tool, but the user interface was tiny and it required the physical paper catalog for it to work properly. “IKEA Place makes it

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Apple, Augmented Reality (AR), Breaking, Business, Event, Google, Hardware, iOS, Mobile, News, Smartphones

Apple iPhone 8, 8 Plus and iPhone X will Boost AR Market

iPhone X

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. announced a series of devices, including the new smartwatch “Watch Series 3”, iPhone 8 and 8 Plus (realistically, these are iPhone 7S and 7S Plus) refreshments, and the king of the event – a $1000 iPhone X (pronounced ten), with X marking 10th anniversary since iPhone 2G came to market. All three phones are powered by a powerful A11 Bionic SoC processor, bringing a set of next-generation features to all three phones, with Augmented Reality and FaceID perhaps being the most impressive ones. Augmented Reality, in that way, superimposes digital

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Breaking, Business, News, VR World

Key News Around the Globe

Two key breakthroughs are enabling next-generation semiconductor future https://www.wired.com/2017/06/ibm-silicon-nanosheets-transistors/ “IBM, its Research Alliance partners GLOBALFOUNDRIES and Samsung, and equipment suppliers have developed an industry-first process to build silicon nanosheet transistors that will enable 5 nanometer (nm) chips. The details of the process will be presented at the 2017 Symposia on VLSI Technology and Circuits conference in Kyoto, Japan. In less than two years since developing a 7 nm test node chip with 20 billion transistors, scientists have paved the way for 30 billion switches on a fingernail-sized chip.” http://www.sciencealert.com/physicists-have-found-a-metal-that-conducts-electricity-but-not-heat “a team in the US has shown that this isn’t the case for metallic vanadium dioxide(VO2) –

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AMD, Apple, Breaking, Business, Entertainment, Intel, News, Nvidia

News Roundup

In today’s roundup, we look at the most interesting news around the world. AMD’s Financial Analyst Day PDFs Available for Download http://ir.amd.com/phoenix.zhtml?c=74093&p=irol-analystday AMD’s Financial Analyst Day was marked with the stock shooting for the stars one day, and then crashing down the other, as investors didn’t got the expected Intel announcement. Intel is currently operating in dangerous territory with a month-to-month agreement with NVIDIA, after the original contract expired on March 31st, 2017. Intel has to sign either with AMD or NVIDIA, or face the (legal) music again. But forgetting about the legal wranglings, if you’re an enthusiast or want to see what AMD is cooking for

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Apple, Breaking, Business, Event, Hardware, News, OSx, VR World

Five Days Later: A Hard Look at New Apple Macs

Apple’s event took place on Thursday, October 27th, 2016. We were on the live stream to see the first new hardware presented and were left wondering is the spirit of Apple, company which sparked a lot of emotions from the second return of Steve Jobs to his untimely departure. The new MacBook Pro, available in Silver and Space Gray configurations, refreshed for the first time since May 2015. It’s available with either a 13- or 15-inch display featuring a touch bar, simply called Touch Bar, replacing the row of function keys. The Touch Bar was initially evidenced by a set of product photos leaked by Apple itself ahead

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Breaking, Business, Cloud Computing, News, startups, Virtual Reality (VR)

Can Pixvana FOVAS Technology Resolve Resolution Issues in VR?

Virtual Reality. Reality, immersion, virtual space in which you can walk around. On the level of awareness, what does it means to look real? VR is hope of more intense experience. The ‘wow’ sense of presence. The question really is… is VR finally ready to make a big impact on the world? Resolution and data bandwidth requirements represent one of key obstacles that break the illusion of immersion in VR content. With the new generation of immersive content, the industry needs to solve this new and harder engineering challenges. Pixvana is startup company focused on developing a cloud-based video-processing at the speed of delivery over

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Android, Gaming, Google, News

Google Pixel Launched – Pixel XL is 30% Slower than iPhone 7

As widely expected Google announced the Pixel and Pixel XL, its first purely self-branded smartphones. They represent an attempt to put all of the power of its services in one sleek package, carrying nothing but Pixel branding on them. While perhaps not remarkable by themselves, the phones are part of Google’s big push into consumer hardware today which also includes Google Home, Google Wi-Fi, Daydream View, and more. Pixel phones (should we call them Pixels? Ed.) come with five main points for these phones: Google Assistant, Photography, Google Photos, Communications, and Virtual Reality. They have assistant built in, hardware optimizations for a great camera experience (DXOMark record broken!), they back up your photos

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Apple, Augmented Reality (AR), Breaking, Business, Entertainment, , Game Developer Conference (GDC), Google, Hardware, Microsoft, News, Samsung, startups, Virtual Reality (VR), Wearables, Wearables

Did Seebright Just Launch Google Cardboard for AR?

Augmented Reality, also called Mixed Reality (MR, MxR) is set to represent a very large part of our lives. Even today, if you own a car with a heads-up display (HUD), you are a user of Augmented Reality. Still, the development of AR applications is extremely difficult due to high barrier of entry. Unlike the VR, where you can purchase an Open Source VR Hacker 1.4 headset (OSVR) for just $299.99 –   AR headsets can set you back for thousands of dollars. Case in point is Microsoft’s HoloLens, where a development kit will set you back for $3000. Osterhaut Design Group sells their R-7 glasses for $2799.99. Thus,

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VR World

AT&T enables international Wi-Fi calling with iOS 9.3

Interesting news comes from AT&T as they enable international Wi-Fi calling with iOS 9.3 updated today. This means that all U.S. owners of an account with that mobile provider, can now freely call internationally over WiFi and scratch dose nagging int call expenses. This is a further upgrade over the domestic calls enabled on WiFi for AT&T customers that was rolled out earlier last year. While negating international cost fees is the foremost aspect, it also helps with areas where cellular service is rather poor. While supported in many countries, the feature is currently restricted in China, Cuba, India, Iran, Israel, North Korea, Pakistan, Saudi

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Apple, Companies, Mobile, Smartphones, VR World

Is Apple iPhone SE Looking Old or Great?

Out with the old, in with the … old? On Apple’s Spring 2016 event in San Francisco the company introduced the iPhone SE, blast from the past with a new twist; new performance and improved usability. The package of the iPhone SE offers compact aluminum design updated with matte-chamfered edges, color-matched stainless steel Apple logo in a compact design introducec with the iPhone 5/5S. Apple iPhone SE will come in four metallic finishes, including rose gold. Apple iPhone SE offers exceptional performance on the iOS system, using the same 64-bit A9 processor offered in actual high-end phones; iPhone 6s and iPhone 6s Plus. Given that they’re running at blazing fast

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Apple, Companies, Google, VR World

Google’s search engine crawler to stop identifying as an iPhone

While this change won’t really affect particular website users, it does mark a natural shift in Google Bot’s way of doing things. Until now, Google Bot identified itself as an iPhone running iOS 8.3, according to the company. This means that it fetches sites, crawls them and gathers important data – as Apple’s own browser. Now, after this update will make the agent identify as a Nexus 5X running Android 6.0.1 that will crawl the sites as Google’s own Chrome browsers it seems. “We’re updating the user-agent string so that our renderer can better understand pages that use newer web technologies. Our renderer evolves over time and the

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