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360fly and RaceRender Linkup Brings Immersive Racing Videos

“I think there are lot of things that can be done around gaming, VR [Virtual Reality] and AR [Augmented Reality].” said Greg Maffei, CEO of Liberty Media. “There’s an enormous amount of video feed and data that we have about the races that we are already capturing that we are not in any way processing incrementally for the dedicated fan, or opportunities around things like gambling.” When such words come from the co-owner of FIA Formula E Championship, and the new owner of Formula One World Championship i.e. F1 it is clear that the way how we consume sports is going to change in the future

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