Amazon, Augmented Reality (AR), News

Amazon patent reflects another push into 1.7 trillion dollar industry

A patent issued on the first business day of the new year may herald a breakthrough in online fashion retailing. US Patent 9,858,719 was Issued on January 2nd to Amazon Services Inc. It suggests the company is developing an augmented reality-type system consisting of a mirror, display and camera combination that allows individuals to virtually preview the look of clothing prior to purchase, and to do so while also virtualizing their locale. The invention, as described, appears to go a long way towards solving the many issues pertaining to look and fit that tend to plague the purchase of fashion items online. Currently, these challenges

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Apple, Augmented Reality (AR), Mobile, News, Smartphones, Tablets

“High-touch” fashion industry sees advent of AR technologies

The traditionally “high-touch” fashion industry is among the latest to embrace augmented reality, with the advent of Code and Craft’s new AR Product Catalog tool. The mobile app, which utilizes Apple’s ARKit technology, allows fashion vendors to showcase their collections in an augmented reality environment. The company says the technology allows them to replace the traditionally expensive sample interaction process with a “life-like 3D online showroom experience.” Women’s apparel brand Maggy London International is the first to pilot the new technology. Notably, the AR experience of the product catalog is also integrated into their ERP system, which allows viewers to access key product information such

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Apple, Augmented Reality (AR), Business, Companies, Entertainment, iOS, News

Vogue and Apple Creating AR Fashion for iPhoneX

American Vogue has partnered with Apple to create an augmented reality-powered iPhone feature, available exclusively on the newly launched iPhone X on December 1. “The Vogue Effect” iMessage extension uses the front-facing camera’s Face ID to create a multi-dimensional filter like those on Snapchat and Instagram. iPhone X users need to download Vogue’s app in order to access the filters, but it can be applied directly via iMessage once installed. Arlie Sisson, vice president of emerging products at Condé Nast said: “This is experimentation, leveraging technology and pushing our creativity in new ways.It’s unexpected, but it makes sense because [leading] is what we do best.” Vogue

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Artificial Intelligence, Business, Companies, News, startups, VR World

Now AI can say What’s Hot and What’s Not

Online fashion tech startup Vue.ai is selling technology that analyzes pieces of clothing and automatically generates an image of the garment on a person of any size, shape, or wearing any kind of shoes. The company is currently talking to retailers to replace the continuous stream of photo shoots fashion retailers arrange for each new run of clothing. Using it’s proprietary image and video recognition technologies, Vue.ai’s product suite changes the way stores and brands build personalized experiences for their customers online and in-store; it redefines the way marketers instantly gratify, acquire and grow their customer base across multiple social channels; and automates key warehouse

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