As we all know, the key to adopting a technology for mass market is hitting the ‘sweet price point’, which is typically based around three figures – $99, $199, $999. $999 was the price point when first VHS demolished Betamax, CD replaced vinyl, DVD replaced VHS, and so on. $199 was the price point that Apple hit with the iPhone and we all know what happened afterwards. $99 however, is a price point where a product becomes a commodity, whatever it is. After launching its first generation GearVR Innovator Edition for $199, Samsung teamed up with Facebook and Oculus to prepare a product which could
According to the Korean publication ET News, Samsung plans to change the product introduction cadence for their Galaxy S flagship lineup. According to sources in the supply chain, ET News claims the announcement of Samsung Galaxy S7 will come in January 2016, probably during the CES trade show in Las Vegas. The product announcement should follow with a complete turnaround in the company’s smartphone sector, by splitting Samsung’s models into Premium and Sub Premium, followed by Mainstream and Entry Level. If that sounds like a bad idea, you’re not the only one. The idea behind Samsung’s plan is a simple one. They want to attract more customers and diversify their lineup, but is
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