As we all know, the key to adopting a technology for mass market is hitting the ‘sweet price point’, which is typically based around three figures – $99, $199, $999. $999 was the price point when first VHS demolished Betamax, CD replaced vinyl, DVD replaced VHS, and so on. $199 was the price point that Apple hit with the iPhone and we all know what happened afterwards. $99 however, is a price point where a product becomes a commodity, whatever it is. After launching its first generation GearVR Innovator Edition for $199, Samsung teamed up with Facebook and Oculus to prepare a product which could
