Sony last week announced that it will be showcasing its technologies as part of a brand campaign centered on singer-songwriter, Khalid. Named “Lost in Music,” the campaign will debut with a live event at the LA Hangar in January. Spatial audio technology will play a role in creating immersive experiences “which can create space where sounds are virtually moving around.” They have named these two experiences “Odyssey” and “Dreamscape.” A follow-on event will occur in New York in February, and at SXSW in March. A new VR music video will also be unveiled at SXSW. Although the company is short on details of what it
