Activision Blizzard, Inc. today announced an agreement to acquire King Digital Entertainment for $5.9 billion in equity value ($5.0 billion in enterprise value). The addition of King’s highly-complementary business further positions Activision Blizzard for growth across platforms, audiences, genres, and business models. King Digital Entertainment is the creator of ‘Candy Crush’. The highly addictive online video game is one of the most popular mobile games in the world right now and it comes as a non-surprise that a juggernaut in the game world would decide to obtain it. The acquisition comes as one of the first for the game company, giving them a taste of the mobile game
