At the 2018 Toy Fair, Mattel showed off a new augmented reality app that works with its Hot Wheels toys. Specifically, the application renders real-time 3D models of Hot Wheels Cities playsets when you aim your camera at their boxes in stores. The rendering shows the fully-assembled set, and you can even press a “Try Me!” button onscreen to send a virtual Hot Wheels car through the track. Mattel says that they will be releasing this Hot Wheels AR app in Fall 2018. They aren’t the first toy company to use this idea, either: Lego debuted a similar in-store AR app in 2016. Meanwhile, Lego AR-Studio
