Augmented Reality (AR), Mobile, News, Smartphones, Tablets, Toys, VR World

Hot Wheels joins LEGO and other toys in Augmented Reality

At the 2018 Toy Fair, Mattel showed off a new augmented reality app that works with its Hot Wheels toys. Specifically, the application renders real-time 3D models of Hot Wheels Cities playsets when you aim your camera at their boxes in stores. The rendering shows the fully-assembled set, and you can even press a “Try Me!” button onscreen to send a virtual Hot Wheels car through the track. Mattel says that they will be releasing this Hot Wheels AR app in Fall 2018. They aren’t the first toy company to use this idea, either: Lego debuted a similar in-store AR app in 2016. Meanwhile,¬†Lego AR-Studio

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Augmented Reality (AR), Gaming, iOS, Mobile, News, Smartphones, VR World

LEGO AR-Studio Brings Lego To Augmented Reality

LEGO AR-Studio is pretty great. There’s a bunch of reasons for this, but in light of fiascos like Battlefront II, AR-Studio successfully provides a kid-friendly experience for free, without any predatory microtransactions. That alone should earn it applause, especially when compared to the countless Android/iOS titles that exist almost solely to separate¬†you from your hard-earned money, one dollar at a time. LEGO AR-Studio, in addition to having a good businesLs model, also seems like a genuinely fun game. It offers six popular virtual LEGO sets for people to play within Augmented Reality, and goes the extra mile by offering a variety of scripts and animations

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