Nissan is poised to unveil an augmented reality experience throughout their North American showrooms that intends to educate customers on the automaker’s safety- and driving assistance-related technologies. The Nissan “See the Unseen” experience, which leverages characters from the Star Wars universe including stormtroopers and droids, will be rolled out by early December, preceding the upcoming release of Star Wars: The Last Jedi. “In our collaboration with Lucasfilm’s Star Wars: The Last Jedi, we have brought ‘Retail Theater’ to Nissan showrooms and found exciting ways to engage customers with a new world of technology,” explained Jeremy Tucker, vice president of Marketing for Nissan North America. “While
