Yu’s next handset will be a direct challenger to Xiaomi in India.
Micromax’s Yureka Aims To Offer Something Different To Indian Customers
Yureka is the start of a new era for the Indian manufacturer as it looks to challenge international vendors.
Samsung Considers Going Offline In India To Boost Margins
Samsung has a unique idea for the Indian market that some might think is a low-tech step backwards.
Android One: Google Takes Back Control Of Android
Earlier this month, Google (NASDAQ: GOOG) introduced the Android One platform in India, with three local vendors launching the first generation of Android One handsets. As Google has done with the Nexus program, the search giant is collaborating with silicon vendors and component vendors to create a unified experience across form factors and manufacturers. While the Nexus and the Google Play edition devices are targeted at the mid-tier and the high-end segments, Android One is solely aimed at the entry-level market. Overview of the Android One initiative With Android One, Google is offering a turnkey hardware solution to manufacturers, which saves them time and resources in
Pricing Will Determine The Fate Of The iPhone 6 in Asia
After months of rumors and leaks, the iPhone 6 and iPhone 6 Plus are now official. Boasting screen sizes of 4.7-inches and 5.5-inches respectively, the new devices represent a shift in Apple’s (NASDAQ: AAPL) strategy as the manufacturer seeks to position itself as a viable contender in the large screen segment. An 5.5-inch iPhone would be much more alluring to consumers in emerging markets like China and India, where the average screen size is at 4.7 inches. A recent survey conducted by market research firm Jana found that consumers in emerging markets like China and India favoured devices with a screen size of at least 5
